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Meta Advantage+ vs. Manual Setup: Which Is Better?
Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.
The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads for the Holidays
Learn how to kill it this holiday season with your most compelling AdWords ad text ever, including an example of the ULTIMATE holiday text ad.
PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns
PPC search campaigns revolve around keywords, and you need to find the RIGHT keywords to succeed. Learn how to find, refine, and organize keywords for your PPC campaigns in this PPC keyword research guide. Beginner to intermediate level.
Google Pushing Holiday Retailers to Use Both Text Ads & PLAs
Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales, they say.
Complete Guide to Geotargeting & Local PPC
Make your Google Ad budget go farther by focusing your ads where they count! Learn how to set up and manage a local PPC campaign in our complete guide to Google Ads geotargeting, including tips and best practices for more effective local PPC.
Google Ads Holiday Planning for 2019: How to Use the Automate Feature
Learn how to use Automated Rules in Google AdWords to pause PPC campaigns and improve efficiency during the holiday season.
Do Twitter Ads Work? Comparing Ad Performance on the World’s Largest Social Networks
Do Twitter ads work? The jury's still out, but recent data suggests Twitter's ad performance is weak compared to Facebook's, which is already weak compared to Google.
Clearing Up Negative Broad Match in Google Ads
Learn how negative broad match keywords work in AdWords, and why it's better to set negative keyword as single words rather than phrases.
Google Ads Impression Share: Understanding and Improving Your Impression Share
Learn what impression share is and how you can improve it today.
Facebook Graph Search & Privacy Concerns: Should You Be Worried?
What is Facebook Graph Search? How can you retain your privacy and remain hidden from Facebook's new nosy feature? Read the article to find out!
What the New AdWords Ad Rank Algorithm Really Means
The new Ad Rank algorithm is a huge change to the way Google serves ads in its paid search results. Learn why using AdWords ad extensions is more important than ever.
Top 5 Ways You’re Leaking Money in AdWords
Are you wasting money in AdWords? Most SMB's waste 25% or more of their PPC budget! Here are five ways you're probably leaking money from your AdWords account.
Blog SEO Tips for Non-SEOs: 3 Things Bloggers Forget to Do
Your blog will get a lot more traffic if you follow organic search engine optimization best practices. These three basic blog SEO tips and best practices will improve your blog rankings, but many bloggers forget to check off these boxes. Don't make that mistake!
How to Get Phrase & Broad Match Traffic Data Back from Google Keyword Planner
Learn how to hack Google Keyword Planner to get your broad match and phrase match traffic volume estimate data back.
What is Multi-Channel Marketing? Pros, Cons & Pro Tips
Multi-channel marketing can improve your marketing results everywhere you have a brand presence. Learn what multi-channel marketing is and why it brings in more customers than marketing through a single channel alone.
Find Your Old Tweets: How to See Your First Tweet
Been trying to find your first tweet, to no avail? Want to see how much you've changed over the course of your Twitter existence? Learn how to use Twitter Search to find all your old tweets!
Funny Ads: Weird, Wacky Ads and Why They Work
What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.
Case Study: The Anatomy of a Killer Quality Score
What's the best way to raise your AdWords Quality Scores? In this case study, we examine how one advertiser got an awesome average Quality Score of 9 out of 10.
Targeting Bilingual & Spanish-Speaking Audiences in Google Ads: The Why & How
Not advertising to the bilingual Spanish-speaking community is a huge missed opportunity. Learn how to target bilingual audiences in AdWords.
Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing
Learn five clever, creative ways to use PPC marketing, including testing messaging for offline advertising and nonprofit fundraising.
New Commands for Google Voice Search: It Doesn’t Get Much Lazier Than This
Google Voice Search now has new voice commands, letting users be lazier than ever. Learn all about Voice Search including how to use Google Voice Search to search Google.
PPC for Lead Generation: How to Get More Leads with PPC
Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.
![The 18 Best Keyword Research Tools for Every Need [Free & Paid!]](https://www.wordstream.com/wp-content/uploads/2021/11/best-keyword-research-tools-feature-e1638824709272.jpg)
The 18 Best Keyword Research Tools for Every Need [Free & Paid!]
Keyword research is an essential part of your success in SEM and SEO. Check out our blog post and learn more about the eight best keyword research tools!
PPC Storytelling: How to Make an Excel Bubble Chart for PPC
As PPC managers, we understand our campaigns, but it can be difficult to quickly and effectively describe our campaigns to our clients or supervisors in order to set the proper context for further exploration.
How to Create Squeeze Pages: What Makes a Great Squeeze Page Design?
As its name suggests, there is an element of intentional yet subtle forcefulness involved in a squeeze page. Wondering how squeeze pages might help improve your business? We have all the details.
The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove
Looking back on the two grueling years I spent as a manufacturer’s rep, pounding the phone and trying to go see people who didn’t want to see me, I now realize one of the biggest problems of all was I didn’t have any appreciation for how I naturally sold and persuaded.
The 80/20 Principle Part 2: Force Multiplication
Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.
