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How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick | November 21, 2022 | Facebook Ads
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Everything You Want to Know About Quality Score & Landing Pages

Get answers to frequently asked questions about Quality Score and how your PPC landing pages affect your Quality Score, costs, and AdWords performance.

Quick Guide to the Google AdWords Ad Preview & Diagnosis Tool

Learn how to use the AdWords ad preview and diagnosis tool to troubleshoot issues with your ads and check the way they’re being displayed in search results.

Quick Guide to the Google AdWords Contextual Targeting Tool

Learn how to use the AdWords contextual targeting tool to find promising websites to target in your Google AdWords display campaigns.

How to Advertise eBay and Etsy Products via Google AdWords

Learn how to set up Google AdWords ads for your product listings on eBay, Etsy and other online marketplaces in this quick tutorial.

Quick Guide to the Google Ads Placement Tool

Learn how to use the AdWords Placement Tool to locate placements (including websites, feeds, videos and mobile apps) to target on the Google Display Network.

Google Display Network vs. Facebook Advertising [Infographic]

Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]

Larry Kim
May 15, 2012 | Display Ads

5 Quick Tips to Increase Referral Traffic

Need more referral traffic? Read these five quick and easy tips for increasing your site's traffic from referring URLs.

Megan Marrs
May 9, 2012 | SEO

Does Remarketing Make You a Creepy Stalker?

Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.

Megan Marrs
May 8, 2012 | Display Ads

4 Tools for Pinterest Analytics and Monitoring

Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.

Guest Author
May 7, 2012 | SEO

Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand

Read the Pinterest Marketing Guide to learn all about how to use Pinterest as an internet marketing tool.

Megan Marrs
May 1, 2012 | Social Media

Should You Raise Bids on Keywords with High Quality Scores?

Learn why you should raise bids on keywords with high Quality Scores and lower bids on low QS keywords to allocated budget toward your most effective keywords.

Quick Guide to Google AdWords Traffic Estimator: How to Estimate Traffic With Google

Learn how to use the Google AdWords Traffic Estimator to get estimates on expected traffic, costs per click and spend data for your AdWords campaigns.

What Is Negative SEO? The Rise of Competitive Google Bombing

Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.

How to Use the Google AdWords Keyword Tool in Your PPC Campaigns

What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.

RIP Exact Match & Phrase Match: Google AdWords Announces Big Changes to Keyword Match Type Options

What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.

AdWords Experts Share the Secrets of Their PPC Success, Part 15

Learn from the experts! AdWords advertiser Christian Hinze reviews his PPC management strategies and top key performance metrics.

Google Website Optimizer: How to Use the Website Optimizer Tool in AdWords

Learn how to use Website Optimizer to set up split tests and multivariate tests on landing page designs within your Google AdWords campaigns.

How Do Google Alerts Work? Why Are They Not Working?

Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.

Quick Guide to Google Analytics Reporting in Google AdWords

Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.

Top 10 Google Update Codenames

Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.

Elisa Gabbert
April 4, 2012 | SEO

Google AdWords Conversions Tab: AdWords Conversion Tracking & Reporting

Learn about the tasks you can perform in the Google AdWords conversions tab, including reporting, importing goals, and editing conversion settings.

CAPTCH-AD: A New CAPTCHA Form of Advertising?

CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.

Megan Marrs
March 29, 2012 | Marketing Ideas

Google AdWords Change History Tool: How to View & Report on AdWords Changes

Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.

3 Ways to Use Google Search Suggestions

Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).

Complete Guide to the Google AdWords Tools & Analysis Tab

Learn how to make the most of the Google AdWords Tools & Analysis Tab, including Change History, Website Optimizer, the AdWords Keyword Tool and Traffic Estimator.

The Dangers of SEO Keyword Stuffing

Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.

Megan Marrs
March 21, 2012 | SEO