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How to Do a LinkedIn Ads Audit in 12 Easy Steps
Find out how to do a comprehensive LinkedIn Ads audit to get even better results for your campaigns.
Gmail Advertising Showdown: Gmail Sponsored Promotions vs. Managed Placements
Learn how the new Gmail Sponsored Promotions beta compares to Managed Placements when it comes to Gmail advertising CTR, CPA and other results.
Deduping Keywords: How to Identify & Remove Duplicate Keywords
Identifying and removing duplicate keywords is essential to the health of your Google Ads account. Check out this blog post to learn how to do it!
The Small Business Guide to the DMCA and Copyright Law
What is a DMCA takedown notice and why do they happen? Find out how to protect yourself with our small business guide to the DMCA and copyright law - read it now!
Best of PPC: The Hottest Guides, Case Studies & Articles of the Year!
On the off chance you haven’t been keeping up to this extent every day, I wanted to share my picks for the best, most informative, absolute must-read PPC articles of 2013.
Quick Guide to Google Grants: Google Ads for Nonprofits
Learn all about the Google Grants program, which provides free ad spend for nonprofit organizations, including eligibility and tips for succeeding with Google Ad Grants.
How to Compete in AdWords: Improve Results Without Just Raising Bids
Are you staying competitive in AdWords? Learn how to get your Google ads at the top of the page WITHOUT just bidding higher in this guide.
How to Survive the Google Ads Advanced Search Exam
Looking to get AdWords certified? Follow these five tips for passing the Google AdWords Advanced Exam with flying colors and minimal headaches.
Twitter Retargeting: Now On Twitter, Ads Follow You
Twitter just announced new ad retargeting options that will be a boon for revenues. Learn why Twitter retargeting, AKA Tailored Audiences, is powerful.
RIP Google AdWords Editor??
RIP AdWords Editor: Why Google will soon retire Google AdWords Editor and join the Google Graveyard of discontinued products.
The Complete Guide to Google Remarketing Best Practices
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!
7 Ways to Spruce Up Your Landing Pages for the Holidays
Make sure your seasonal PPC landing pages are properly aligned with your ad text and holiday offers in order to make the most of PPC this holiday season
Uh-Oh, A Third of Your Display Ad Impressions Are Worthless! Here’s What to Do About It
Google seems to be in the process of (finally) launching Active View features average CPM, viewable CTR and viewable impressions. I say “seems to be” as they have not yet made an official announcement, and no supporting material (i.e., help documentation) is yet available.
Holiday PPC Planning: Three Advanced Strategies for AdWords
Learn advanced strategies for acing your holiday AdWords campaigns, including making use of new ad extensions, Product Listing Ads, and Dynamic Remarketing.
The Ultimate Holiday Text Ad: How to Optimize Your PPC Ads for the Holidays
Learn how to kill it this holiday season with your most compelling AdWords ad text ever, including an example of the ULTIMATE holiday text ad.
PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns
PPC search campaigns revolve around keywords, and you need to find the RIGHT keywords to succeed. Learn how to find, refine, and organize keywords for your PPC campaigns in this PPC keyword research guide. Beginner to intermediate level.
Google Pushing Holiday Retailers to Use Both Text Ads & PLAs
Text ads and Product Listing Ads (PLAs) are more powerful used together, according to Google; in fact, using text ads alone means lower brand recognition, less site engagement and fewer online sales, they say.
Complete Guide to Geotargeting & Local PPC
Make your Google Ad budget go farther by focusing your ads where they count! Learn how to set up and manage a local PPC campaign in our complete guide to Google Ads geotargeting, including tips and best practices for more effective local PPC.
Google Ads Holiday Planning for 2019: How to Use the Automate Feature
Learn how to use Automated Rules in Google AdWords to pause PPC campaigns and improve efficiency during the holiday season.
Do Twitter Ads Work? Comparing Ad Performance on the World’s Largest Social Networks
Do Twitter ads work? The jury's still out, but recent data suggests Twitter's ad performance is weak compared to Facebook's, which is already weak compared to Google.
Clearing Up Negative Broad Match in Google Ads
Learn how negative broad match keywords work in AdWords, and why it's better to set negative keyword as single words rather than phrases.
Google Ads Impression Share: Understanding and Improving Your Impression Share
Learn what impression share is and how you can improve it today.
Facebook Graph Search & Privacy Concerns: Should You Be Worried?
What is Facebook Graph Search? How can you retain your privacy and remain hidden from Facebook's new nosy feature? Read the article to find out!
What the New AdWords Ad Rank Algorithm Really Means
The new Ad Rank algorithm is a huge change to the way Google serves ads in its paid search results. Learn why using AdWords ad extensions is more important than ever.
Top 5 Ways You’re Leaking Money in AdWords
Are you wasting money in AdWords? Most SMB's waste 25% or more of their PPC budget! Here are five ways you're probably leaking money from your AdWords account.
Blog SEO Tips for Non-SEOs: 3 Things Bloggers Forget to Do
Your blog will get a lot more traffic if you follow organic search engine optimization best practices. These three basic blog SEO tips and best practices will improve your blog rankings, but many bloggers forget to check off these boxes. Don't make that mistake!
How to Get Phrase & Broad Match Traffic Data Back from Google Keyword Planner
Learn how to hack Google Keyword Planner to get your broad match and phrase match traffic volume estimate data back.
