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5 Low-Cost Google Marketing Strategies to Grow Your Business

Try these budget-friendly Google marketing strategies to get found on the world's largest search engine.

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Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013

We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.

‘What Do Those Plus Signs Mean?’ Modified Broad Match for Beginners

What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.

Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?

Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...

Sergey Rusak
March 20, 2013 | Display Ads

Five Reasons to Bid on Branded Terms in PPC

Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.

Content Marketing vs. PR: What’s the Difference?

What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.

Larry Kim
March 18, 2013 | Marketing Ideas

Dear eBay, Your Ads Don’t Work Because They Suck

Does AdWords work? eBay doesn't think so, but he problem is their ad strategy, not AdWords! Here's how they could fix it and get ROI from PPC.

Why Your Click-Through Rates Suck

Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.

Google for Mobile: How Google Makes Money from Mobile

Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.

3 Reasons Your Keyword Has a Low Quality Score

Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.

Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products

Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!

Megan Marrs
February 25, 2013 | Social Media

When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position

Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.

New Google Ads Offer Extensions Integrate Discount Offers with Search

Learn about Offer Extensions, the latest ad extension offered to enhance your Google PPC ads and increase your AdWords click-through rate (CTR).

Larry Kim
February 21, 2013 | Paid Search Marketing

4 Ways to Use Filters to Focus Your Search Query Analysis

Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.

50 Things Every Content Marketer Should Know

Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.

Elisa Gabbert
February 19, 2013 | Content Marketing

4 Common Mistakes Advertisers Make When Transferring AdWords Accounts to Bing

Don't make these four common mistakes when transferring your Google AdWords account to the Bing Ads PPC platform.

Remarketing with Google Analytics

Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.

Google Ads Geotargeting Demystified: Advanced Location Options

As you can see, Google manipulates your geo targeting settings to ensure that your ads are getting plenty of impressions. In some cases, this may work to your advantage.

Erin Sagin
February 11, 2013 | Paid Search Marketing

AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management

Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.

Larry Kim
February 6, 2013 | Paid Search Marketing

Larry Page Confirms Google Knowledge Graph Conspiracy Theory

About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.

6 Accounts to Follow on Pinterest (And What You Can Learn From Them)

Pinterest accounts are everywhere - which ones are worth your time to follow and what can you learn from them? We examine Pinterest power users to find some Pinterest best practices.

Megan Marrs
January 28, 2013 | Social Media

How to Drive Google Image Search Traffic That’s Actually Relevant

Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.

Elisa Gabbert
January 23, 2013 | SEO

Matching the Google Algorithm to Your Traffic Loss

Find out which Google algorithm change is causing your website to lose traffic and how to recover from a Google algorithm update.

Victor Pan
December 24, 2012 | SEO

The SEO Interview: Questions to Prepare for Before Your SEO Job Interview

Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.

Larry Kim
December 17, 2012 | SEO

The 3 Types of Search Queries & How You Should Target Them

In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.

Elisa Gabbert
December 10, 2012 | SEO

Why Use Google Ads? Here Are 10 Reasons

Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.

A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know

Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.

Guest Author
November 28, 2012 | Content Marketing