Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
Google Ads ad extensions are a highly effective way to make your ads bigger and more clickable, at no additional cost to you. But there are so many extension types -- which ad extensions are right for you? Learn which ad extensions to enable with this cheat sheet.
Which social media management tool is best for your business? Find out with our complete review of the top social media management tools!
Does your competitor buy Twitter followers? Are you considering buying more Twitter followers? Learn the pros and cons, plus how to earn more Twitter followers the safe and natural way!
Should I bid on the same keyword with different match types? Find out why bidding on broad, phrase, and exact on the same keyword may not make sense.
A complete review of Mention, a new brand monitoring service. How does Mention compare to Google Alerts?
Learn for tips for writing subtly persuasive copy that convinces visitors to convert on your website.
If you're not already using Keyword Planner regularly in your AdWords management workflow, you should be! Check out this comprehensive overview to the AdWords Keyword Planner, a powerful keyword research tool built right into the AdWords interface.
Confused about how to measure social media ROI? Learn why measuring the ROI of social media is a challenge plus tools to help you effectively track social media ROI.
Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.
Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.
PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.
Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.
Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.
Yesterday, I shared a number of different PPC tools that will help with building and tracking performance in your account. This time around, I have a few new tools and sites that will help you check some performance statistics of your competition and see how you compare to them.
We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.
Every PPC manager needs a PPC toolbox! Here are my favorite tools for PPC keyword research, bulk editing in AdWords and Bing, and conversion tracking.
What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.
Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...