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The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan | September 22, 2023 | Facebook Ads

Google Ads Extensions Cheat Sheet

Google Ads ad extensions are a highly effective way to make your ads bigger and more clickable, at no additional cost to you. But there are so many extension types -- which ad extensions are right for you? Learn which ad extensions to enable with this cheat sheet.

News Flash: PPC Is Inbound Marketing

News Flash: PPC Is Inbound Marketing! Why the distinction between inbound vs outbound marketing is NOT about "Free" vs. "Paid", but rather Interruption vs. Flow.

Social Media Management Tools: What’s the Right Tool for Your Business?

Which social media management tool is best for your business? Find out with our complete review of the top social media management tools!

Megan Marrs
May 23, 2013 | Social Media

Buying Twitter Followers: The (Cheap) Price of Friendship

Does your competitor buy Twitter followers? Are you considering buying more Twitter followers? Learn the pros and cons, plus how to earn more Twitter followers the safe and natural way!

Megan Marrs
May 16, 2013 | Social Media

Web Content Writers Wanted!

Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.

Elisa Gabbert
May 15, 2013 | Copywriting

Should You Include the Same Keyword with All Match Types in Google Ads?

Should I bid on the same keyword with different match types? Find out why bidding on broad, phrase, and exact on the same keyword may not make sense.

Review of Mention, a Great Alternative to Google Alerts for Brand Monitoring

A complete review of Mention, a new brand monitoring service. How does Mention compare to Google Alerts?

Persuasive Copywriting: 4 Tips for Higher Converting Websites

Learn for tips for writing subtly persuasive copy that convinces visitors to convert on your website.

Guest Author
May 2, 2013 | Copywriting

AdWords Keyword Planner Explained: How to Use Keyword Planner

If you're not already using Keyword Planner regularly in your AdWords management workflow, you should be! Check out this comprehensive overview to the AdWords Keyword Planner, a powerful keyword research tool built right into the AdWords interface.

How to Measure the ROI of Social Media (No, it’s Not Impossible!)

Confused about how to measure social media ROI? Learn why measuring the ROI of social media is a challenge plus tools to help you effectively track social media ROI.

Megan Marrs
April 25, 2013 | Social Media

5 Big Brand PPC Ads with Critiques: What We Like, What We’d Change

Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.

How to Create Landing Pages for Your Google Ads Account

Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.

Ben Cohen
April 17, 2013 | Landing Pages

7 Ways to Use Facebook for Marketing

Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool. In this post, we look at seven ways you can use Facebook for marketing.

Megan Marrs
April 15, 2013 | Social Media

What PPC Account Managers Say They Do vs. What They Really Do

PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.

What’s the Best Ad Position in PPC? (Hint: Not Always #1)

Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.

Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments

Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.

Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream

Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!

Dynamic Remarketing Ads: The Future of Google Remarketing

Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.

Tony Testaverde
April 1, 2013 | Display Ads

The PPC Toolbox, Part 2: Competitive Research, Landing Page Creation, & Other Helpful Tools

Yesterday, I shared a number of different PPC tools that will help with building and tracking performance in your account. This time around, I have a few new tools and sites that will help you check some performance statistics of your competition and see how you compare to them.

Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013

We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.

The PPC Toolbox, Part 1: Tracking, Bulk Editing, and Keyword Expansion

Every PPC manager needs a PPC toolbox! Here are my favorite tools for PPC keyword research, bulk editing in AdWords and Bing, and conversion tracking.

‘What Do Those Plus Signs Mean?’ Modified Broad Match for Beginners

What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.

Google Ads’ Trick to Click Policy: Can You Use the Words ‘Click Here’ in Display Ads?

Are you allowed to use the words 'click' or 'click here' in your display or image ads on Google AdWords? The policy is confusing, but yes, you can...

Sergey Rusak
March 20, 2013 | Display Ads

Five Reasons to Bid on Branded Terms in PPC

Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.

Content Marketing vs. PR: What’s the Difference?

What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.

Larry Kim
March 18, 2013 | Marketing Ideas

Dear eBay, Your Ads Don’t Work Because They Suck

Does AdWords work? eBay doesn't think so, but he problem is their ad strategy, not AdWords! Here's how they could fix it and get ROI from PPC.