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How to Use Google Ads Brand Guidelines for Cleaner Automated Assets
Google Ads brand guidelines keep your automatically generated assets in line with your brand. Find out how to use them right.
Clearing Up Negative Broad Match in Google Ads
Learn how negative broad match keywords work in AdWords, and why it's better to set negative keyword as single words rather than phrases.
Google Ads Impression Share: Understanding and Improving Your Impression Share
Learn what impression share is and how you can improve it today.
Facebook Graph Search & Privacy Concerns: Should You Be Worried?
What is Facebook Graph Search? How can you retain your privacy and remain hidden from Facebook's new nosy feature? Read the article to find out!
What the New AdWords Ad Rank Algorithm Really Means
The new Ad Rank algorithm is a huge change to the way Google serves ads in its paid search results. Learn why using AdWords ad extensions is more important than ever.
How to Get Phrase & Broad Match Traffic Data Back from Google Keyword Planner
Learn how to hack Google Keyword Planner to get your broad match and phrase match traffic volume estimate data back.
What is Multi-Channel Marketing? Pros, Cons & Pro Tips
Multi-channel marketing can improve your marketing results everywhere you have a brand presence. Learn what multi-channel marketing is and why it brings in more customers than marketing through a single channel alone.
Find Your Old Tweets: How to See Your First Tweet
Been trying to find your first tweet, to no avail? Want to see how much you've changed over the course of your Twitter existence? Learn how to use Twitter Search to find all your old tweets!
Funny Ads: Weird, Wacky Ads and Why They Work
What about the 1% though? Those ads that practically promote themselves? One thing seems clear – most of them are utterly hilarious. Not just funny, but odd, quirky, and even downright bizarre. Today we’re looking at some of the weirdest, wackiest ads online, and examining why they are successful.
Case Study: The Anatomy of a Killer Quality Score
What's the best way to raise your AdWords Quality Scores? In this case study, we examine how one advertiser got an awesome average Quality Score of 9 out of 10.
Creative PPC: 5 Clever & Interesting Ways to Use PPC Marketing
Learn five clever, creative ways to use PPC marketing, including testing messaging for offline advertising and nonprofit fundraising.
New Commands for Google Voice Search: It Doesn’t Get Much Lazier Than This
Google Voice Search now has new voice commands, letting users be lazier than ever. Learn all about Voice Search including how to use Google Voice Search to search Google.
PPC for Lead Generation: How to Get More Leads with PPC
Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.
PPC Storytelling: How to Make an Excel Bubble Chart for PPC
As PPC managers, we understand our campaigns, but it can be difficult to quickly and effectively describe our campaigns to our clients or supervisors in order to set the proper context for further exploration.
How to Create Squeeze Pages: What Makes a Great Squeeze Page Design?
As its name suggests, there is an element of intentional yet subtle forcefulness involved in a squeeze page. Wondering how squeeze pages might help improve your business? We have all the details.
The 80/20 Principle, Part 3: Finding Your Natural Persuasion Groove
Looking back on the two grueling years I spent as a manufacturer’s rep, pounding the phone and trying to go see people who didn’t want to see me, I now realize one of the biggest problems of all was I didn’t have any appreciation for how I naturally sold and persuaded.
The 80/20 Principle Part 2: Force Multiplication
Last time we talked about how 80/20 applies to almost everything you can measure, and how you can also apply 80/202: 4% of your effort produces 64% of your results, and 80/203: 1% of your effort produces 50% of your results.
PPC Budget Guide: Are You Spending Your PPC Budget Wisely?
Are you spending your PPC budget wisely? In this free PPC budget guide, learn how to best allocate your PPC budget depending on your lead goals.
What Is Mobile Marketing & Why Does it Matter So Much?
What is mobile marketing and why is it essential for your marketing strategy? Read on to learn the major types of mobile marketing, mobile marketing stats, how mobile marketing works and why you can't afford to miss out on the mobile marketing trend.
How to Write Ad Copy for PPC: 6 Tips for Better Ad Writing
Learn five tips for writing better PPC ad copy. Even if you're not very creative, this pragmatic approach to ad copywriting will improve your click-through rate!
The Complete Guide to Google Ads Conversion Tracking
Unless you've got conversion tracking set up properly in your Google Ads account, you won't be able to see how many of your clicks are actually resulting in conversions and sales. Check out our all-in-one guide to conversion tracking in Google Ads.
Enhanced Campaigns: What Geographical Targeting With Bid Modifiers Can Do For You
Learn how to geotarget with bid modifiers in AdWords Enhanced Campaigns, an easier, more effective way to target your best performing locations.
Complete Guide to Enhanced Sitelinks
Should you upgrade to Enhanced Sitelinks? Our complete guide to Enhanced Sitelinks includes tips, case studies and more to help you with the upgrade.
What Makes Great Content Great?
What makes great content great? Learn eight criteria for creating great, memorable, sharable content in this content marketing guide.
Follow Links Vs. No Follow Links: Should You Care?
Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up. We'll provide a bit of background about how most links work in the realm of SEO, and then dive headlong into follow vs. nofollow links.
Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story
Doing that for about 2 years will make anyone crazy, including me. Maybe I was too young, and maybe too crazy. But I had high standards for myself and I just could NOT see myself doing this any longer.
The Complete Guide to Yelp Reviews: Getting, Removing & More
For local businesses like restaurants and salons, Yelp is an absolute must! Here's your complete business guide to using Yelp.
