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How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has (quite literally) everything you need to set up a successful Facebook ad campaign.
Web Content Writers Wanted!
Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.
Persuasive Copywriting: 4 Tips for Higher Converting Websites
Learn for tips for writing subtly persuasive copy that convinces visitors to convert on your website.
AdWords Keyword Planner Explained: How to Use Keyword Planner
If you're not already using Keyword Planner regularly in your AdWords management workflow, you should be! Check out this comprehensive overview to the AdWords Keyword Planner, a powerful keyword research tool built right into the AdWords interface.
5 Big Brand PPC Ads with Critiques: What We Like, What We’d Change
Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.
How to Create Landing Pages for Your Google Ads Account
Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.
7 Ways to Use Facebook for Marketing
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool. In this post, we look at seven ways you can use Facebook for marketing.
What PPC Account Managers Say They Do vs. What They Really Do
PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.
What’s the Best Ad Position in PPC? (Hint: Not Always #1)
Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.
Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments
Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.
Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
Dynamic Remarketing Ads: The Future of Google Remarketing
Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.
Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013
We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.
‘What Do Those Plus Signs Mean?’ Modified Broad Match for Beginners
What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.
Five Reasons to Bid on Branded Terms in PPC
Reluctant to bid on your brand terms in AdWords? Here are five great reasons to advertise on branded keywords in PPC.
Content Marketing vs. PR: What’s the Difference?
What's the difference between content marketing and public relations (PR)? Learn how they differ in terms of technique, metrics, and outcomes.
Why Your Click-Through Rates Suck
Do your click-through rates in AdWords suck? Learn why your CTR is so low and how to fix it.
Google for Mobile: How Google Makes Money from Mobile
Learn about Google's mobile product portfolio including Google apps for mobile, Google devices for mobile, Google advertising for mobile and more.
3 Reasons Your Keyword Has a Low Quality Score
Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.
Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products
Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!
When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position
Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.
50 Things Every Content Marketer Should Know
Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.
4 Common Mistakes Advertisers Make When Transferring AdWords Accounts to Bing
Don't make these four common mistakes when transferring your Google AdWords account to the Bing Ads PPC platform.
Remarketing with Google Analytics
Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.
How to Drive Google Image Search Traffic That’s Actually Relevant
Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.
The 3 Types of Search Queries & How You Should Target Them
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.
Why Use Google Ads? Here Are 10 Reasons
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
