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19 Best SEO Tools in 2024 (For Every Use Case)

Find the perfect SEO tool for your business from this detailed list.

Rob Glover | April 19, 2024 | SEO
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Quick Guide to the Google Ads Placement Tool

Learn how to use the AdWords Placement Tool to locate placements (including websites, feeds, videos and mobile apps) to target on the Google Display Network.

Google Display Network vs. Facebook Advertising [Infographic]

Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]

Larry Kim
May 15, 2012 | Display Ads

Does Remarketing Make You a Creepy Stalker?

Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.

Megan Marrs
May 8, 2012 | Display Ads

4 Tools for Pinterest Analytics and Monitoring

Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.

Guest Author
May 7, 2012 | SEO

Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand

Read the Pinterest Marketing Guide to learn all about how to use Pinterest as an internet marketing tool.

Megan Marrs
May 1, 2012 | Social Media

Should You Raise Bids on Keywords with High Quality Scores?

Learn why you should raise bids on keywords with high Quality Scores and lower bids on low QS keywords to allocated budget toward your most effective keywords.

Quick Guide to Google AdWords Traffic Estimator: How to Estimate Traffic With Google

Learn how to use the Google AdWords Traffic Estimator to get estimates on expected traffic, costs per click and spend data for your AdWords campaigns.

What Is Negative SEO? The Rise of Competitive Google Bombing

Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.

How to Use the Google AdWords Keyword Tool in Your PPC Campaigns

What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.

RIP Exact Match & Phrase Match: Google AdWords Announces Big Changes to Keyword Match Type Options

What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.

How Do Google Alerts Work? Why Are They Not Working?

Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.

Quick Guide to Google Analytics Reporting in Google AdWords

Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.

Top 10 Google Update Codenames

Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.

Elisa Gabbert
April 4, 2012 | SEO

CAPTCH-AD: A New CAPTCHA Form of Advertising?

CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.

Megan Marrs
March 29, 2012 | Marketing Ideas

Google AdWords Change History Tool: How to View & Report on AdWords Changes

Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.

3 Ways to Use Google Search Suggestions

Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).

The Dangers of SEO Keyword Stuffing

Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.

Megan Marrs
March 21, 2012 | SEO

Google Ads Custom Alerts: How to Use Custom Alerts in Google Ads

Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.

PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts

What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.

International Women’s Day & The Worst Google Doodles of All Time

The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.

How to Use the Google Ads Shared Library

Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.

Keyword Not Provided – What Is the esrc=s String in Google Analytics?

It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.

Larry Kim
February 25, 2012 | SEO

7 Examples of Awesomely Creative Advertising: Using Your Environment

What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.

Megan Marrs
February 8, 2012 | Marketing Ideas

Google Ads Audience: What Is a Google Ads Audience?

This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.

The Ultimate Guide to the Google AdWords Audience Tab

Learn everything you need to know about the Audience tab in Google AdWords in this free guide.

What Kinds of Businesses Should Use PPC Advertising?

Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.