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15 Tiny Copy Tweaks That Immediately Improve Conversions
You don’t need a redesign or a full rewrite to improve conversions. You just need a handful of reliable copy tweaks we're providing here.
How to Reduce Your Cost Per Conversion by 16-80% (Sorry, Haters, Quality Score Still Matters)
Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.
12 Tests to Increase Your Landing Page Conversion Rate, Starting Today
Learn the 12 easiest ways to improve your landing page conversion rate, including testing your headline, using directional cues, shortening your lead form and more.
Banner Ads Are Back from the Dead: How Google Has Given Banner Ads New Life
Banner ads are largely seen these days as fossils from the internet’s dinosaur period, back when blinking text was cool and Angelfire sites were all the rage.
Google Products Graveyard: Mourning Google Reader and Other Discontinued Google Products and Services
A list of discontinued Google Products and Services including Google Reader, iGoogle, Google Wave, Google Buzz and other Google products of the past.
Predictive Search: Is This the Future or the End of Search?
Ever since Google introduced auto-complete in 2004, predictive search has become a welcome part of our internet interactions, helping us search faster, find results quicker, and discover answers to questions we didn’t even know we had.
Google Ads Campaigns Limited by Budget? Find Out What It Means & What to Do
What should you do when your Google campaigns are limited by budget? Here are some tips for improving results without just raising your AdWords budgets.
How To Get Even More Google Sitelinks!
Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.
Should I Delete My Low Quality Score Keywords?
Should you delete your keywords with low Quality Scores in AdWords? Not necessarily! Learn when to delete and how to go to the source of the problem.
12 Alternatives to Buying Pinterest Followers: Put Away Your Wallet, We’ve Got a Better Way
Still, in a world where the number of your followers and fans matters more than it should (says the person with less than 100 Pinterest followers), most savvy social media moguls long for as many follower notches on the Pinterest-bedpost as they can manage.
Google Ads Extensions Cheat Sheet
Google Ads ad extensions are a highly effective way to make your ads bigger and more clickable, at no additional cost to you. But there are so many extension types -- which ad extensions are right for you? Learn which ad extensions to enable with this cheat sheet.
News Flash: PPC Is Inbound Marketing
News Flash: PPC Is Inbound Marketing! Why the distinction between inbound vs outbound marketing is NOT about "Free" vs. "Paid", but rather Interruption vs. Flow.
Social Media Management Tools: What’s the Right Tool for Your Business?
Which social media management tool is best for your business? Find out with our complete review of the top social media management tools!
Buying Twitter Followers: The (Cheap) Price of Friendship
Does your competitor buy Twitter followers? Are you considering buying more Twitter followers? Learn the pros and cons, plus how to earn more Twitter followers the safe and natural way!
Web Content Writers Wanted!
Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.
Persuasive Copywriting: 4 Tips for Higher Converting Websites
Learn for tips for writing subtly persuasive copy that convinces visitors to convert on your website.
AdWords Keyword Planner Explained: How to Use Keyword Planner
If you're not already using Keyword Planner regularly in your AdWords management workflow, you should be! Check out this comprehensive overview to the AdWords Keyword Planner, a powerful keyword research tool built right into the AdWords interface.
5 Big Brand PPC Ads with Critiques: What We Like, What We’d Change
Let’s look at five big-brand Google Ads (formerly known as AdWords) ads and see what they do well and what they could do better.
How to Create Landing Pages for Your Google Ads Account
Learn nine guidelines for creating high-quality PPC landing pages that will drive more conversions through your AdWords account.
7 Ways to Use Facebook for Marketing
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool. In this post, we look at seven ways you can use Facebook for marketing.
What PPC Account Managers Say They Do vs. What They Really Do
PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Here's why it matters.
What’s the Best Ad Position in PPC? (Hint: Not Always #1)
Getting the best ad position is key in paid search. Learn how to get the best ad position possible in this comprehensive post.
Bid Adjustments: How Do They Work? The Math Behind Combined Bid Adjustments
Learn how bid adjustments in Google AdWords Enhanced Campaigns work when using multiple adjustments for time, location and device.
Don’t Read the Comments: 10 Logical Fallacies in the Comment Stream
Learn ten common logical fallacies and cognitive biases that show up in blog comments. Know how to recognize and avoid these commenting fallacies!
Dynamic Remarketing Ads: The Future of Google Remarketing
Learn why Google's new Dynamic Remarketing ads, currently in beta, are the greatest thing for e-commerce AdWords accounts since sliced bread.
Revisiting the Economics of Google Quality Score: Why QS Is Up to 200% More Valuable in 2013
We revisit the economics of Google Quality Score and find that Quality Score is up to 200% more valuable than it was four years ago. Learn why.
‘What Do Those Plus Signs Mean?’ Modified Broad Match for Beginners
What are those plus signs on your keywords in AdWords? That’s modified broad match, a keyword matching option introduced by Google in 2010. Read this primer on the modified broad match type to find out how to make the most of this keyword type.
