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Top 2026 Video Marketing Trends You Can't Skip

See the most influential video marketing trends coming in 2026.

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25 Fast Facts About Google Ads

Learn 25 fascinating facts about Google AdWords, Google's $38-billion search advertising network.

The Long-Term Value of SEO: Does SEO Value Last Forever?

Learn three reasons why the myth that SEO traffic and value lasts forever is false. The long-term value of SEO is not as rock-solid as you think.

Larry Kim
August 9, 2012
SEO

Google People Search Engine?! How I Taught Google Search to People Search

What is Google people search, anyway? Learn all about Google people search in this post, including how you can teach it tricks to help your strategy.

Advertiser Claims 80% of Facebook Ad Clicks are From Bots

A Facebook advertiser claims that 80% of the clicks from facebook advertising were from bots. The company is so unhappy with the results on recent Facebook ad tests; they're deleting their Facebook page entirely.

Larry Kim
July 31, 2012
Facebook Ads

The War on ‘Free’ Clicks: Think Nobody Clicks on Google Ads? Think Again!

Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.

Conspiracy Theory: Google Knowledge Graph Trains Us to ‘See’ the Right Side of the SERP

Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.

The 20-Minute PPC Work Week: Weekly Checklist [Download]

We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.

Tumblr Ads: Learn About Paid Advertising Options on Tumblr

Highlighted posts allow users to designate their own Tumblr posts to be highlighted in your followers’ dashboards. The price is currently $2 but was $1 upon launch.

Everything You Want to Know About Quality Score & Landing Pages

Get answers to frequently asked questions about Quality Score and how your PPC landing pages affect your Quality Score, costs, and AdWords performance.

Google Display Network vs. Facebook Advertising [Infographic]

Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]

Larry Kim
May 15, 2012
Display Ads

Does Remarketing Make You a Creepy Stalker?

Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.

4 Tools for Pinterest Analytics and Monitoring

Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.

Guest Author
May 7, 2012
SEO

Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand

Read the Pinterest Marketing Guide to learn all about how to use Pinterest as an internet marketing tool.

How to Use the Google AdWords Keyword Tool in Your PPC Campaigns

What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.

How Do Google Alerts Work? Why Are They Not Working?

Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.

Top 10 Google Update Codenames

Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.

Elisa Gabbert
April 4, 2012
SEO

CAPTCH-AD: A New CAPTCHA Form of Advertising?

CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.

3 Ways to Use Google Search Suggestions

Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).

The Dangers of SEO Keyword Stuffing

Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.

Megan Marrs
March 21, 2012
SEO

International Women’s Day & The Worst Google Doodles of All Time

The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.

How to Use the Google Ads Shared Library

Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.

7 Examples of Awesomely Creative Advertising: Using Your Environment

What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.

Megan Marrs
February 8, 2012
Marketing Ideas

Google Ads Audience: What Is a Google Ads Audience?

This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.

The Ultimate Guide to the Google AdWords Audience Tab

Learn everything you need to know about the Audience tab in Google AdWords in this free guide.

What Kinds of Businesses Should Use PPC Advertising?

Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.

What Is SEO Content? A Guide to Creating Content for SEO

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?

Elisa Gabbert
January 17, 2012
SEO