See the most influential video marketing trends coming in 2026.
Learn 25 fascinating facts about Google AdWords, Google's $38-billion search advertising network.
Learn three reasons why the myth that SEO traffic and value lasts forever is false. The long-term value of SEO is not as rock-solid as you think.
What is Google people search, anyway? Learn all about Google people search in this post, including how you can teach it tricks to help your strategy.
A Facebook advertiser claims that 80% of the clicks from facebook advertising were from bots. The company is so unhappy with the results on recent Facebook ad tests; they're deleting their Facebook page entirely.
Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.
We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.
Highlighted posts allow users to designate their own Tumblr posts to be highlighted in your followers’ dashboards. The price is currently $2 but was $1 upon launch.
Get answers to frequently asked questions about Quality Score and how your PPC landing pages affect your Quality Score, costs, and AdWords performance.
Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]
Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.
Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.
Read the Pinterest Marketing Guide to learn all about how to use Pinterest as an internet marketing tool.
What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.
CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.
Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).
Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.
What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.
This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.
Learn everything you need to know about the Audience tab in Google AdWords in this free guide.
Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?