Take hold of your strategy, take on privacy, and then take down your competitors.
I’m an Online Marketing Consultant for Canada’s Web Shop in Winnipeg, Manitoba, Canada. Our AdWords clients are mostly of the lead-generation kind, as opposed to e-commerce, although we do service both.
I've been using AdWords for about three years but I got really focused last year as an in-house guy for Stadri Emblems. We make custom embroidered patches for the outside of garments and woven labels, like the types that are sewn into the back of your shirt.
Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.
Learn all about AdWords demographic reporting, including what it is, how to use it and when to use it for maximum impact in your PPC campaigns.
This is the fifth in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance.
Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.
Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.
Learn tips for improving your AdWords ROI, Quality Scores and other key performance indicators in this interview series.
This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.
Discover 10 Facebook tips for creating great content that will engage customers.
Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.
In any PPC campaign there is a concept of diminishing returns – just because you can get x conversions at y price per conversion doesn’t mean that if you get 2x the conversions your cost per conversion will hold – in fact in a vast majority of cases it won’t.
Read about the latest search marketing & technology news for Oct. 4, 2011. Learn about Google's new circular ads, Rhapsody's acquisition of Napster, Facebook's new metrics, ads, and timeline feature, and Apple's iPhone event today.
Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
Learn all about Google AdWords product extensions in this tutorial, including what they accomplish and how to use them to best effect in your campaigns.
Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.
Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.
Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.
This is the third in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance.
Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.