The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan | September 22, 2023 | Facebook Ads

Read Full Article

Home — Blog

A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know

Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.

Guest Author
November 28, 2012 | Content Marketing

YouTube Advertising Guide: How to Advertise in YouTube Videos

Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.

Larry Kim
November 27, 2012 | Marketing Ideas

Blog Management for Small Businesses: The Ultimate Guide

Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.

Guest Author
November 19, 2012 | Content Marketing

How to Rank for a Keyword in 10 Steps

Want to see your website on the elusive first page of Google for a given search term? Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Learn how to rank for a keyword in 10 steps in this post.

Elisa Gabbert
November 14, 2012 | SEO

The Best Tweets of All Time: Our List of the Most Important, Record-Breaking Tweets Ever

Read the list of the best tweets in the history of Twitter! These are the funniest, most retweeted, and most important tweets of all time.

Megan Marrs
November 8, 2012 | Social Media

How to Find Long-Tail Keywords: 9 Ways to Discover Long-Tail Terms

Long-tail keywords are often less competitive and therefore easier to rank for. Not sure where to find long-tail keyword terms for your search marketing campaigns? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.

Elisa Gabbert
November 7, 2012 | Paid Search Marketing

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content." So what is evergreen marketing? We dive into all things evergreen in this article.

Megan Marrs
October 16, 2012 | Content Marketing

10 Reasons SEO Is Harder for Small Businesses

Why is SEO so much harder for small businesses? Here are ten reasons that bigger companies and well-known brands find it easier to succeed at SEO.

Elisa Gabbert
October 15, 2012 | SEO

Vanity URL: What It Is & How To Get One

A vanity URL is an unique web address that is branded for marketing purposes. Learn all the ins and outs of vanity URLs and how to use them to your advantage in this post.

Victor Pan
October 11, 2012 | Social Media

Content Keywords FAQ: How to Use SEO Keywords for Content Marketing

Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.

Elisa Gabbert
October 3, 2012 | Content Marketing

Top 25 Most Popular YouTube Videos of All Time: What Makes a Video Go Viral?

24 of the Most Surprising A/B Tests of All Time

24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.

Elisa Gabbert
September 25, 2012 | Conversion Rates

What to Do if Google Ads Says Your Landing Page Experience Is Below Average

Does Google say your landing page experience is below average? Here's what to do about it: 10 tips to improve your Google Ads landing page experience.

Megan Marrs
September 20, 2012 | Paid Search Marketing

How to Set Your AdWords Budget: New Shared AdWords Budget Options

A review of how to set your AdWords budget using the new shared AdWords Budget feature allowing you to deploy spend across similar campaigns. Is it a good idea?

Larry Kim
September 19, 2012 | Paid Search Marketing

25 Fast Facts About Bing Ads

Learn 25 facts, statistics, and figures about advertising on Microsoft's pay-per-click (PPC) network Bing Ads, formerly known as adCenter.

Elisa Gabbert
September 12, 2012 | Marketing Ideas

Organic vs. Paid Clicks: These Are Not the Clicks You’re Looking For

Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.

Elisa Gabbert
September 7, 2012 | Paid Search Marketing

Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]

This free guide features 10 great tips and best practices to help you write better performing PPC text ads. Get your guide now!

Elisa Gabbert
September 6, 2012 | Copywriting

Content Marketing Magic: Aligning Keyword & Content Types with Business Goals

Before you start creating SEO content, define your business goals, and learn how to align keywords and content types with those marketing goals.

Elisa Gabbert
September 4, 2012 | Marketing Ideas

Why Are Popular Keywords So Hard to Rank for with a New Website?

While digging through our analytics for question keywords, I found the following question: Why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes.

Elisa Gabbert
August 28, 2012 | SEO

25 Ways to Use Google Ads Data for SEO

One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable insights for your organic optimization efforts by looking at pay-per-click data.