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PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

Make the most of your PPC for retail campaigns with these trends, tips, and solutions to common challenges.


What Kinds of Businesses Should Use PPC Advertising?

Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.

Analyzing Your AdWords Ads

Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.

Tom Demers
January 24, 2012 | Reporting & Analysis

What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?

Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.

Larry Kim
January 23, 2012 | Paid Search Marketing

How to Create Video Ads & Mobile Ads in Google AdWords

Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.

What Is SEO Content? A Guide to Creating Content for SEO

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?

Elisa Gabbert
January 17, 2012 | SEO

How to Use the Google Ads Display Ad Builder

Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.

Tom Demers
January 16, 2012 | Display Ads

How to Create a Google Ads Image Ad

Learn how to create an image ad in Google AdWords as well as how to optimize your image ads for maximum exposure across the web.

How to Create a Google AdWords Text Ad

Get tips on creating new AdWords text ads from within the Google AdWords interface, as well as ad copy best practices.

Guide to Google Ads Networks & Devices Settings

Learn how to optimize the settings in the Google Ads networks and devices settings menus in this quick guide.

Tom Demers
December 29, 2011 | Paid Search Marketing

11 SEO Tips for Optimizing for Local Search

Optimize for local search- here are 11 tips you can use to optimize your pages for local searches.

Megan Marrs
December 27, 2011 | Local Marketing

10 Tips to Create Awesome Content that Is Easily Discovered

Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.

Megan Marrs
December 21, 2011 | Content Marketing

Guide to Google AdWords Language & Location Settings

This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.

Tom Demers
December 15, 2011 | Paid Search Marketing

Google Ads Campaign Best Practices: How to Name & Organize Campaigns

Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.

Tom Demers
December 12, 2011 | Paid Search Marketing

Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab

Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.

Tom Demers
December 1, 2011 | Reporting & Analysis

Free Clicks? The Google Ads’ Free Clicks Report in the Dimensions Tab

Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?

Tom Demers
November 28, 2011 | Reporting & Analysis

Using Excel for Google PPC: Fun Stuff and Hard Stuff

Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!

How to Get the Most Out of the Search Terms Report in

Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.

Tom Demers
November 17, 2011 | Reporting & Analysis

How Does the Google Ads Auction Work? [Infographic]

This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.

Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting

Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.

Tom Demers
November 7, 2011 | Reporting & Analysis

Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords

Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.

Tom Demers
October 31, 2011 | Reporting & Analysis

Google AdWords Dynamic Search Ads (DSAs): What You Should Know

Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.

Google AdWords Conversion Reporting: The AdWords Dimensions Tab Conversion Report

This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.

Tom Demers
October 20, 2011 | Reporting & Analysis

10 Tips for Creating Content on Facebook That Gets the Thumbs Up

Discover 10 Facebook tips for creating great content that will engage customers.

Megan Marrs
October 19, 2011 | Social Media

Google AdWords Dayparting: The AdWords Dimension Tab Time Report

Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.

When Should You Pause Google Ads Keywords?

Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.

Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials

Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.

Tom Demers
October 11, 2011 | Reporting & Analysis