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How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick | November 21, 2022 | Facebook Ads

AdWords Experts Share the Secrets of Their PPC Success, Part 2

An AdWords expert shares tips and strategies for mastering PPC and getting better results from your AdWords campaigns.

AdWords Experts Share the Secrets of Their PPC Success, Part 1

Learn how one AdWords expert gets such great results from his PPC campaigns in this interview featuring AdWords tips and strategies for success.

Google Analytics Multi-Channel Funnels: How to Use Multi-Channel Tracking & Attribution

Despite being somewhat overshadowed by slightly more interesting tech news yesterday, the Google Analytics blog made a big announcement: multi-channel funnels are now available to everyone.

How Page Speed Affects Conversion Rates

Every year my marketing team has an offsite planning meeting where we lay out major goals and initiatives for the coming year. Last winter, site speed made it to the top of that list. The main push for making site speed a priority came from our SEO team.

Guest Author
August 23, 2011 | Conversion Rates

Google AdWords Topic Targeting: What Is AdWords Topic Targeting & When Should You Use It?

Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.

Learn Google AdWords – Learning AdWords Best Practices from Great Sources

New to AdWords? Learn five great resources that make understanding Google AdWords easy. Discover the resources to make your campaign successful!

Google Ads Express Review: Is AdWords Express Right for You?

Is AdWords Express right for you? This in-depth review of Google AdWords Express examines whether it's a good idea for a small business advertiser.

How to Do SEO for Magento eCommerce Software

Magento eCommerce Software is one of the most popular business e-commerce tools. Like any other web platform, Magento can and should be managed to obtain SEO (search engine optimization).

5 Low-Budget Ways to Distribute Your Blog Content

Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.

Where’s Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study

Earlier this week we released a study that revealed the 20 most expensive, high-search-volume keyword categories to provide some insight into where Google makes all its billions in ad revenues, as well as tips on how to target super-competitive keyword verticals.

Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account

Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.

What to Do When Your Google Ads CPCs Are Too High

As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.

How Does Google Make Money? The Most Expensive Keywords in AdWords

How does Google make money? About 97% of Google’s revenue comes from people advertising on keywords! Learn the top 20 most expensive keywords in Google AdWords advertising, including competitive, high CPC keywords like insurance, mortgages and loans.

AdWords Top vs. Side Ad Performance: How to Use the Latest AdWords Report Segment

AdWords just released a new feature, the top vs. side report segment. How can you leverage this data within your AdWords account to boost performance?

Google Ads Editor 101: Google Ads Editor Tutorials, Tips & Resources

Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.

Choosing a PPC Agency: 10 Questions to Ask

Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.

Guest-Posting Dos & Don’ts: How to Get Your Guest Post Accepted

At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time.

Elisa Gabbert
June 21, 2011 | SEO

5 Ways to Maximize Your Amazon Associates Revenue

Learn how you can maximize your revenue from the Amazon Associates affiliate marketing program with these five easy tips.

Top 5 Ways to Monetize a WordPress Blog

So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.

May Blog Highlights: WordStream’s Best of the Month

Check out the WordStream Internet marketing blog's most popular blog posts from the month of May.

Elisa Gabbert
May 31, 2011 | WordStream

Keywords vs. Search Queries: What’s the Difference?

What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…

Google Correlate: Google Trends in Reverse

The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.

Re-Creating AdWords Campaign Performance Charts in Excel, Part 5: Dynamic Controls

This is the final post in Chad Summerhill's series on re-creating the AdWords dashboard in Excel. Includes a free PPC dashboard download!

AdWords Showing Display URL Domain in Headlines for Select Ads on Google

Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.

SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?

Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.

Re-Creating AdWords Campaign Performance Charts in Excel, Part 4: Making the Charts

In the fourth part of this five-part series, learn how to create the charts for your AdWords campaign performance charts.