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How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has (quite literally) everything you need to set up a successful Facebook ad campaign.
Does Remarketing Make You a Creepy Stalker?
Part of why remarketing is successful is that many people don’t really know what it is. The average internet user is completely unaware that they are being digitally stalked across the web-a-verse.
4 Tools for Pinterest Analytics and Monitoring
Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.
Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand
Read the Pinterest Marketing Guide to learn all about how to use Pinterest as an internet marketing tool.
How to Use the Google AdWords Keyword Tool in Your PPC Campaigns
What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.
How Do Google Alerts Work? Why Are They Not Working?
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Top 10 Google Update Codenames
Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.
CAPTCH-AD: A New CAPTCHA Form of Advertising?
CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.
3 Ways to Use Google Search Suggestions
Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).
The Dangers of SEO Keyword Stuffing
Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.
International Women’s Day & The Worst Google Doodles of All Time
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
How to Use the Google Ads Shared Library
Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.
7 Examples of Awesomely Creative Advertising: Using Your Environment
What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.
Google Ads Audience: What Is a Google Ads Audience?
This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.
What Kinds of Businesses Should Use PPC Advertising?
Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.
What Is SEO Content? A Guide to Creating Content for SEO
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?
11 SEO Tips for Optimizing for Local Search
Optimize for local search- here are 11 tips you can use to optimize your pages for local searches.
10 Tips to Create Awesome Content that Is Easily Discovered
Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.
Google Ads Campaign Best Practices: How to Name & Organize Campaigns
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
Using Excel for Google PPC: Fun Stuff and Hard Stuff
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
How Does the Google Ads Auction Work? [Infographic]
This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.
10 Tips for Creating Content on Facebook That Gets the Thumbs Up
Discover 10 Facebook tips for creating great content that will engage customers.
When Should You Pause Google Ads Keywords?
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.
How & When to Use Call Extensions in Google Ads
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
5 Great Marketing Case Studies from Around the Web
Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.
Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
