Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
Did you receive a warning that your site has unnatural links? Learn what unnatural links are and what to do in case affected by the Penguin update.
Yesterday we published the results of a study showing how sponsored advertisements on Google (PPC ads) are taking over territory previously reserved for organic listings, AKA “free clicks.” This is both good news and bad news for marketers.
Google's War on Free Clicks: Think nobody clicks on Google advertising? Think again! We’ve got exclusive data that tells a different story about where people click when they search on Google. Learn how PPC ads are taking over the Google search results pages.
Perry Marshall, the world's foremost expert on Google AdWords, explains how to make the most of Google's ultra-powerful advertising machine.
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries directly in the SERP.
We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most salient trends has to do with account activity.
Highlighted posts allow users to designate their own Tumblr posts to be highlighted in your followers’ dashboards. The price is currently $2 but was $1 upon launch.
Learn how to manage your Google Ads account access settings, including how to grant and revoke access to users and third-party agencies or products.
As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords billing options and billing features available for advertisers.
Last week, I spoke to Aaron Karp, a colleague on the AdWords API team at Google, to learn more about AdWords Scripts. Here’s what I learned.
Microsoft Kinect can use emotion detection to show ads based on a user's mood. Is this better or worse than Facebook's off-target ads?
Learn three tips for writing better AdWords text ads and how WordStream's text ad authoring tools can help you adhere to PPC ad writing best practices.
A successful AdWords consultant shares tips and strategies for maximizing Quality Score, improving campaign relevance, and getting better results for lower costs.
After initial testing proved successful in 1999, Google AdWords initially launched in October of the following year, on a pay-per-impression basis and only on the right-hand side of the search results.
Get answers to frequently asked questions about Quality Score and how your PPC landing pages affect your Quality Score, costs, and AdWords performance.
Learn how to use the AdWords ad preview and diagnosis tool to troubleshoot issues with your ads and check the way they’re being displayed in search results.
Learn how to use the AdWords contextual targeting tool to find promising websites to target in your Google AdWords display campaigns.
Learn how to set up Google AdWords ads for your product listings on eBay, Etsy and other online marketplaces in this quick tutorial.
Google Display Network vs. Facebook Advertising - How Much Is Facebook Really Worth? [Infographic]
Pinterest has been announced as the #1 traffic referral for many image-friendly sites. While being an effective buzz marketing tool, it's yet that effectively tracked. Feel free to skip ahead to a tool of your interest.
Read the Pinterest Marketing Guide to learn all about how to use Pinterest as an internet marketing tool.