AI agents are handy tools to help businesses grow. Here's how they can help yours.
Learn three possible reasons that your keyword Quality Score is low, including low click-through rate, poor relevance and short-tail keywords.
Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!
Is 2 percent a good click-through rate for PPC? Not always! Learn the importance of having a good CTR for your average ad position.
Learn about Offer Extensions, the latest ad extension offered to enhance your Google PPC ads and increase your AdWords click-through rate (CTR).
Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.
Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.
Don't make these four common mistakes when transferring your Google AdWords account to the Bing Ads PPC platform.
Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.
As you can see, Google manipulates your geo targeting settings to ensure that your ads are getting plenty of impressions. In some cases, this may work to your advantage.
Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.
Pinterest accounts are everywhere - which ones are worth your time to follow and what can you learn from them? We examine Pinterest power users to find some Pinterest best practices.
Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.
Find out which Google algorithm change is causing your website to lose traffic and how to recover from a Google algorithm update.
Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.
Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.
Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.
Want to see your website on the elusive first page of Google for a given search term? Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Learn how to rank for a keyword in 10 steps in this post.
Read the list of the best tweets in the history of Twitter! These are the funniest, most retweeted, and most important tweets of all time.
Long-tail keywords are often less competitive and therefore easier to rank for. Not sure where to find long-tail keyword terms for your search marketing campaigns? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.
If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content." So what is evergreen marketing? We dive into all things evergreen in this article.
Why is SEO so much harder for small businesses? Here are ten reasons that bigger companies and well-known brands find it easier to succeed at SEO.
A vanity URL is an unique web address that is branded for marketing purposes. Learn all the ins and outs of vanity URLs and how to use them to your advantage in this post.