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PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

Make the most of your PPC for retail campaigns with these trends, tips, and solutions to common challenges.


How Does Google Decide Which Ad Extensions to Display?

So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.

How & When to Use Call Extensions in Google Ads

Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.

The Problem with the Google AdWords Impression Share Report

In any PPC campaign there is a concept of diminishing returns – just because you can get x conversions at y price per conversion doesn’t mean that if you get 2x the conversions your cost per conversion will hold – in fact in a vast majority of cases it won’t.

5 Great Marketing Case Studies from Around the Web

Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.

Elisa Gabbert
September 29, 2011 | Content Marketing

Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions

Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.

Tom Demers
September 26, 2011 | Paid Search Marketing

Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics

Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.

Elisa Gabbert
September 20, 2011 | Reporting & Analysis

Google Ads Location Extensions Guide: Location Extension Targeting Best Practices

Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.

Tom Demers
September 19, 2011 | Paid Search Marketing

9 Google Ad Extensions to Boost Your CTR

Learn all about using Google ad extensions to increase your ad CTR, including location extensions, sitelink extensions, call extensions, and more in this comprehensive guide.

Conor Bond
September 15, 2011 | Paid Search Marketing

How to Use Keyword Research for New Product Development

Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.

Guest Author
September 14, 2011 | Paid Search Marketing

How Does Google Ads Geographical Targeting Really Work?

Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.

Tom Demers
September 12, 2011 | Paid Search Marketing

Google Analytics Multi-Channel Funnels: How to Use Multi-Channel Tracking & Attribution

Despite being somewhat overshadowed by slightly more interesting tech news yesterday, the Google Analytics blog made a big announcement: multi-channel funnels are now available to everyone.

Google AdWords Topic Targeting: What Is AdWords Topic Targeting & When Should You Use It?

Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.

Learn Google AdWords – Learning AdWords Best Practices from Great Sources

New to AdWords? Learn five great resources that make understanding Google AdWords easy. Discover the resources to make your campaign successful!

Google Ads Express Review: Is AdWords Express Right for You?

Is AdWords Express right for you? This in-depth review of Google AdWords Express examines whether it's a good idea for a small business advertiser.

5 Low-Budget Ways to Distribute Your Blog Content

Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.

Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account

Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.

What to Do When Your Google Ads CPCs Are Too High

As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.

How Does Google Make Money? The Most Expensive Keywords in AdWords

How does Google make money? About 97% of Google’s revenue comes from people advertising on keywords! Learn the top 20 most expensive keywords in Google AdWords advertising, including competitive, high CPC keywords like insurance, mortgages and loans.

Google Ads Editor 101: Google Ads Editor Tutorials, Tips & Resources

Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.

Choosing a PPC Agency: 10 Questions to Ask

Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.

Guest-Posting Dos & Don’ts: How to Get Your Guest Post Accepted

At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time.

Elisa Gabbert
June 21, 2011 | SEO

Top 5 Ways to Monetize a WordPress Blog

So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.

Keywords vs. Search Queries: What’s the Difference?

What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…

Google Correlate: Google Trends in Reverse

The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.

AdWords Showing Display URL Domain in Headlines for Select Ads on Google

Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.

SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?

Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.