Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
Learn why you should raise bids on keywords with high Quality Scores and lower bids on low QS keywords to allocated budget toward your most effective keywords.
Learn how to use the Google AdWords Traffic Estimator to get estimates on expected traffic, costs per click and spend data for your AdWords campaigns.
Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.
What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.
What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.
Learn from the experts! AdWords advertiser Christian Hinze reviews his PPC management strategies and top key performance metrics.
Learn how to use Website Optimizer to set up split tests and multivariate tests on landing page designs within your Google AdWords campaigns.
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.
Learn about the tasks you can perform in the Google AdWords conversions tab, including reporting, importing goals, and editing conversion settings.
Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.
Learn how to make the most of the Google AdWords Tools & Analysis Tab, including Change History, Website Optimizer, the AdWords Keyword Tool and Traffic Estimator.
Learn five tips for improving Google AdWords CTR (click-through rate), derived from real A/B tests. Smarter copy = more clicks!
Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.
What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.
Learn how to use and manage automated rules in Google AdWords, while being aware of the potential pitfalls involved in AdWords automation.
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
Learn how to use AdWords CPA bidding, or cost-per-action/acquisition bidding, an alternative to traditional cost-per-click bidding for PPC.
It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.
Learn how to use Shared Libraries, Automated Rules, Custom Alerts and other features in the left navigation menu in AdWords.
Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come true! But often, it can be difficult to obtain that valuable user interaction.