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The 15 Biggest Announcements From Google & Facebook So Far This Year
Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
Should You Raise Bids on Keywords with High Quality Scores?
Learn why you should raise bids on keywords with high Quality Scores and lower bids on low QS keywords to allocated budget toward your most effective keywords.
Quick Guide to Google AdWords Traffic Estimator: How to Estimate Traffic With Google
Learn how to use the Google AdWords Traffic Estimator to get estimates on expected traffic, costs per click and spend data for your AdWords campaigns.
What Is Negative SEO? The Rise of Competitive Google Bombing
Negative SEO is the practice of trying to destroy your competitors search engine rankings, for example by manipulating their link profile.
How to Use the Google AdWords Keyword Tool in Your PPC Campaigns
What is the Google Keyword Tool and how can you use it to get keyword ideas for your PPC campaigns? Find AdWords keyword research tips here.
RIP Exact Match & Phrase Match: Google AdWords Announces Big Changes to Keyword Match Type Options
What's going on with phrase match and exact match? Learn the difference, as well as the latest changes in the industry to match types.
AdWords Experts Share the Secrets of Their PPC Success, Part 15
Learn from the experts! AdWords advertiser Christian Hinze reviews his PPC management strategies and top key performance metrics.
Google Website Optimizer: How to Use the Website Optimizer Tool in AdWords
Learn how to use Website Optimizer to set up split tests and multivariate tests on landing page designs within your Google AdWords campaigns.
How Do Google Alerts Work? Why Are They Not Working?
Google alerts are a key part of maintaining control over your PPC campaigns. Learn how to turn on and utilize Google alerts in this post.
Quick Guide to Google Analytics Reporting in Google AdWords
Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.
Top 10 Google Update Codenames
Check out our list of the top 10 wackiest and weirdest codenames for Google's ongoing search algorithm changes and improvements.
Google AdWords Conversions Tab: AdWords Conversion Tracking & Reporting
Learn about the tasks you can perform in the Google AdWords conversions tab, including reporting, importing goals, and editing conversion settings.
CAPTCH-AD: A New CAPTCHA Form of Advertising?
CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.
Google AdWords Change History Tool: How to View & Report on AdWords Changes
Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.
3 Ways to Use Google Search Suggestions
Google search suggestions don't just save you time. The autocomplete feature is also useful for marketing applications (and funny too!).
Complete Guide to the Google AdWords Tools & Analysis Tab
Learn how to make the most of the Google AdWords Tools & Analysis Tab, including Change History, Website Optimizer, the AdWords Keyword Tool and Traffic Estimator.
The Dangers of SEO Keyword Stuffing
Keyword stuffing was a successful SEO tactic in the past, but no longer. Learn why SEO keyword stuffing is now a dangerous activity with modern search engines.
5 Lessons from A/B Tests: Improving AdWords CTR with Smarter Copy
Learn five tips for improving Google AdWords CTR (click-through rate), derived from real A/B tests. Smarter copy = more clicks!
Google Ads Custom Alerts: How to Use Custom Alerts in Google Ads
Learn what you can do with custom alerts in Google AdWords (such as monitor costs and conversions), and how to manage your AdWords custom alerts.
PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts
What's your best PPC bid management tip? Our panel of 18 PPC experts answer the question! Also learn the pros and cons of automated bid management.
Google AdWords Automated Rules: How to Manage Automated Rules in AdWords
Learn how to use and manage automated rules in Google AdWords, while being aware of the potential pitfalls involved in AdWords automation.
International Women’s Day & The Worst Google Doodles of All Time
The second “o” is a flower. That seems pretty weak. It’s not International Flower Day, and women aren’t really that into flowers.
How to Use the Google Ads Shared Library
Learn about the components in the Google AdWords Shared Library, including audiences and campaign negative keywords, and how to use them in your campaigns.
Bid Management for the Overworked Advertiser, Part 2: CPA Bidding with Conversion Optimizer
Learn how to use AdWords CPA bidding, or cost-per-action/acquisition bidding, an alternative to traditional cost-per-click bidding for PPC.
Keyword Not Provided – What Is the esrc=s String in Google Analytics?
It appears that whenever Google encrypts a user's search in the HTTP referrer field, they change the q= parameter (which used to contain information about the user’s actual search query) to be empty, then add some other parameter esrc=e.
Guide to Google AdWords’ Left Navigation: Using Shared Libraries, Reports, & Custom Alerts
Learn how to use Shared Libraries, Automated Rules, Custom Alerts and other features in the left navigation menu in AdWords.
Crushing on Love Letters: A Valentine’s Day Case Study in User Engagement
Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come true! But often, it can be difficult to obtain that valuable user interaction.
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How to Use Google's New Brand Restrictions to Gain Back Control of Your Spend
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The Holiday Marketing Trends & Predictions That Will Make (or Break) Your 2023 Sales