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How to Make User-Generated Content Work for You in 2025
Know what user-generated content is and how your business can collect and repurpose it for impactful marketing.
Remarketing with Google Analytics
Piggybacking off Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Google Analytics tracking code and Analytics data to set it up. Here’s how to do it.
Google Ads Geotargeting Demystified: Advanced Location Options
As you can see, Google manipulates your geo targeting settings to ensure that your ads are getting plenty of impressions. In some cases, this may work to your advantage.
AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management
Learn about Google's new Enhanced Campaigns, which greatly simplify mobile campaign management and will roll out to all AdWords advertisers over the course of the year.
Larry Page Confirms Google Knowledge Graph Conspiracy Theory
About six months ago, I proposed a conspiracy theory that Google created the Knowledge Graph in order to "train" Google users to pay attention to the right-hand side of the SERP.
6 Accounts to Follow on Pinterest (And What You Can Learn From Them)
Pinterest accounts are everywhere - which ones are worth your time to follow and what can you learn from them? We examine Pinterest power users to find some Pinterest best practices.
How to Drive Google Image Search Traffic That’s Actually Relevant
Learn how to optimize your site for Google Image search and bring in image search traffic that's valuable and relevant to your site.
Matching the Google Algorithm to Your Traffic Loss
Find out which Google algorithm change is causing your website to lose traffic and how to recover from a Google algorithm update.
The SEO Interview: Questions to Prepare for Before Your SEO Job Interview
Prepare for your SEO job interview! Here are the top 7 SEO questions we ask when interviewing a candidate for a job in SEO and search marketing.
The 3 Types of Search Queries & How You Should Target Them
In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.
Why Use Google Ads? Here Are 10 Reasons
Why use Google AdWords? Because it works! Thousands of companies are getting ROI from their AdWords campaigns. Learn 10 reasons why AdWords PPC is a highly effective marketing channel that can deliver sales, leads and ROI for your business.
A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know
Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Learn the 10 elements of a successful content strategy for the web, including voice and tone, structural concerns, and other web content marketing strategies.
YouTube Advertising Guide: How to Advertise in YouTube Videos
Those ads that run before your YouTube video drive a ton of brand awareness and bring targeted new traffic to your site. Learn how to run YouTube advertisements, ranging from stationary banners to in-video video ads.
Blog Management for Small Businesses: The Ultimate Guide
Learn how to run a successful small business blog with this guide to blog creation, tactical planning, and strategic management for SMB blogs.
How to Rank for a Keyword in 10 Steps
Want to see your website on the elusive first page of Google for a given search term? Unless you’re Wikipedia or The New York Times, it won’t be easy. But it’s not impossible, either. Learn how to rank for a keyword in 10 steps in this post.
The Best Tweets of All Time: Our List of the Most Important, Record-Breaking Tweets Ever
Read the list of the best tweets in the history of Twitter! These are the funniest, most retweeted, and most important tweets of all time.
How to Find Long-Tail Keywords: 9 Ways to Discover Long-Tail Terms
Long-tail keywords are often less competitive and therefore easier to rank for. Not sure where to find long-tail keyword terms for your search marketing campaigns? Learn nine novel ways to find long-tail keywords in this guide to long-tail keyword discovery for SEO.
What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO
If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content." So what is evergreen marketing? We dive into all things evergreen in this article.
10 Reasons SEO Is Harder for Small Businesses
Why is SEO so much harder for small businesses? Here are ten reasons that bigger companies and well-known brands find it easier to succeed at SEO.
Vanity URL: What It Is & How To Get One
A vanity URL is an unique web address that is branded for marketing purposes. Learn all the ins and outs of vanity URLs and how to use them to your advantage in this post.
Content Keywords FAQ: How to Use SEO Keywords for Content Marketing
Get answers to your most frequently asked questions about keyword research for content marketing and how to use SEO keywords in your website content.
Top 25 Most Popular YouTube Videos of All Time: What Makes a Video Go Viral?
What are the best YouTube videos of all time? Read our Top 25 YouTube Videos list, learn what sets them apart from the rest, and discover how to make your own viral YouTube videos.
24 of the Most Surprising A/B Tests of All Time
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.
What to Do if Google Ads Says Your Landing Page Experience Is Below Average
Does Google say your landing page experience is below average? Here's what to do about it: 10 tips to improve your Google Ads landing page experience.
How to Set Your AdWords Budget: New Shared AdWords Budget Options
A review of how to set your AdWords budget using the new shared AdWords Budget feature allowing you to deploy spend across similar campaigns. Is it a good idea?
Organic vs. Paid Clicks: These Are Not the Clicks You’re Looking For
Recently, a new, related report has been making the rounds. This study, carried out by GroupM UK and Nielsen, reports that 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads.
Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]
This free guide features 10 great tips and best practices to help you write better performing PPC text ads. Get your guide now!
