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How to (Really) Compete in Facebook Ads: The 9-Point Playbook

Take hold of your strategy, take on privacy, and then take down your competitors.

Kristen McCormick | November 21, 2022 | Facebook Ads
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AdWords Releases Super-Sized Ad Text Headlines

A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.

Larry Kim
February 9, 2011 | Paid Search Marketing

Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text

Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.

Tom Demers
January 27, 2011 | SEO

Analyzing Your AdWords Geographic Report Using Tableau

Learn how to use Tableau business intelligence and data visualization software to analyze your Geographic Report in Google AdWords.

Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?

In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.

Tom Demers
January 20, 2011 | Reporting & Analysis

AdWords Changing Format of Display URL

Everything you ever wanted to know about the Google AdWords display URL.

Larry Kim
January 19, 2011 | Paid Search Marketing

10 PPC New Year’s Resolutions for 2011

This year, PPC advertisers should resolve to test more and take advantage of helpful AdWords tools and features.

Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO

Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.

Tom Demers
January 3, 2011 | SEO

PPC VLOOKUP: How to Use VLOOKUP for Paid-Per-Click Marketing

VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.

Tom Demers
December 30, 2010 | Paid Search Marketing

AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices

Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.

Tom Demers
December 27, 2010 | Paid Search Marketing

Quick and Dirty Google Analytics Custom Reports, Part 2

Google Analytics custom reports can get you to some great data quickly: learn how to segment data by content type in this report.

Tom Demers
December 21, 2010 | SEO

Exporting AdWords Campaign Experiments: How to Report on ACE

AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.

Tom Demers
December 16, 2010 | Reporting & Analysis

Why Did My AdWords Account Get Suspended?

Did your Google AdWords account get suspended? Learn why Google may have found your site in violation of its terms of service.

Advanced Search Query Mining Part 5: Acting on Your Insights

In the final post of our Advanced Search Query Mining series, learn how to act on the insights you've gathered. Bonus: Free Excel download.

How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever

This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.

Advanced Search Query Mining Part 4: Mining Your Data for Insights

Learn how to analyze your data to find negative keyword candidates in the next installment of our series on advanced search query mining.

Why the AdWords Opportunities Tab Is a Great Opportunity … for Google

The AdWords opportunities tab offers some valuable functionality but also helps Google grow its profits: learn how to tell which features can help you in this guide.

Tom Demers
November 29, 2010 | Paid Search Marketing

Advanced Search Query Mining Part 3: Preparing Your Data

Learn in detail how to set up your data for analysis in Part 3 of our Guide to Advanced Search Query Mining for PPC.

AdWords Campaign Experiments (ACE): How to Use ACE to Optimize Your Paid Search Campaigns

AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.

Tom Demers
November 23, 2010 | Paid Search Marketing

Real Life Link Building: Three Real Relationships You Can Turn Into Virtual Votes

Real life relationships can mean great, difficult-to-replicate links for SEO. This blog post offers specific examples and best practices.

Tom Demers
November 18, 2010 | SEO

PPC Geotargeting Guide: How to Make the Most of Google Ads Geotargeting

An in-depth, step-by-step guide to effectively creating geo-targeted PPC campaigns with Google AdWords.

Tom Demers
November 15, 2010 | Paid Search Marketing

Advanced Search Query Mining Part 1: The Power of Search Queries

If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.

Semantic Analysis for SEO: Going Beyond LDA

Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.

Guest Author
November 9, 2010 | SEO

Google’s Broad Match Modifier: Who Should Use It, Why, and How

Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.

Complete Guide to AdWords Matching Options, Part 2

Learn how to use the exact match, phrase match and negative keyword matching options in Google AdWords.

Complete Guide to AdWords Matching Options, Part 1

Learn how to use Google AdWords keyword match types to your best advantage. Part 1 focuses on broad match and modified broad match.

Headline Writing for PPC Ads: Dos and Don’ts

The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.

Elisa Gabbert
October 21, 2010 | Copywriting