The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan | September 22, 2023 | Facebook Ads

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AdWords Quick Wins, Volume 2: More Reports that Could Save You Thousands

Today we’ll walk through two more easy to pull reports that could uncover thousands in potential savings: the placement report and the audience report.

Tom Demers
February 13, 2012 | Paid Search Marketing

How to Create Google AdWords Audiences

Learn best practices for creating specific types of audiences within the AdWords interface for your Google AdWords display campaigns.

Tom Demers
February 9, 2012 | Paid Search Marketing

7 Examples of Awesomely Creative Advertising: Using Your Environment

What makes creative ads successful? Check out these seven incredibly innovative advertisements that use their physical settings to create unique and memorable ads, and get in depth analysis as to why they work so well.

Megan Marrs
February 8, 2012 | Marketing Ideas

Quick Guide to Google AdWords Audience Reporting

is is the second post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target.

Tom Demers
February 6, 2012 | Reporting & Analysis

Google Ads Audience: What Is a Google Ads Audience?

This is the first post in a series on the Google Ads audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.

Tom Demers
February 2, 2012 | Paid Search Marketing

The Ultimate Guide to the Google AdWords Audience Tab

Learn everything you need to know about the Audience tab in Google AdWords in this free guide.

Tom Demers
February 2, 2012 | Paid Search Marketing

Google Ads Basics: 5 Things to Get Right First

Before you start worrying about fine-tuning your Google AdWords campaigns, make sure you master these five fundamentals of PPC marketing.

Tom Demers
January 30, 2012 | Paid Search Marketing

What Kinds of Businesses Should Use PPC Advertising?

Who uses PPC advertising? Should you? Learn five types of business that usually see great results and high ROI from PPC advertising.

Elisa Gabbert
January 25, 2012 | Paid Search Marketing

Analyzing Your AdWords Ads

Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.

Tom Demers
January 24, 2012 | Reporting & Analysis

What Industries Contributed to Google’s $37.9 Billion in 2011 Revenues?

Learn the top 10 industries that spent the most on Google advertising last year, contributing to Google's 2011 revenues of $37.9 billion.

Larry Kim
January 23, 2012 | Paid Search Marketing

How to Create Video Ads & Mobile Ads in Google AdWords

Learn how to build video ads and mobile ads in Google AdWords, including tips and best practices for format and settings.

Tom Demers
January 19, 2012 | Paid Search Marketing

What Is SEO Content? A Guide to Creating Content for SEO

If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy?

Elisa Gabbert
January 17, 2012 | SEO

How to Use the Google Ads Display Ad Builder

Learn how to use the AdWords Display Ad Builder to create image ads, including best practices for choosing display ad themes, templates and sizes.

Tom Demers
January 16, 2012 | Display Ads

How to Create a Google Ads Image Ad

Learn how to create an image ad in Google AdWords as well as how to optimize your image ads for maximum exposure across the web.

Tom Demers
January 12, 2012 | Paid Search Marketing

5-Step Guide for Creating & Optimizing Video Content that Ranks on Google: Part 2

Learn how to optimize YouTube video content that will help your business rank higher in Google in part 2 of this Video SEO Guide.

Megan Marrs
January 11, 2012 | Marketing Ideas

5-Step Guide for Creating & Optimizing Video Content that Ranks on Google: Part 1

Learn how to create and optimize YouTube video content for SEO, helping your business rank higher in Google search results.

Megan Marrs
January 10, 2012 | Marketing Ideas

AdWords Experts Share the Secrets of Their PPC Success, Part 14

Get tips for optimizing your Google PPC campaigns, including expert strategies for how often to make changes and what metrics to focus on.

Elisa Gabbert
January 10, 2012 | Paid Search Marketing

How to Create a Google AdWords Text Ad

Get tips on creating new AdWords text ads from within the Google AdWords interface, as well as ad copy best practices.

Tom Demers
January 9, 2012 | Paid Search Marketing

Ultimate Guide to Creating & Analyzing Google AdWords Ads

Learn how to create highly effective Google AdWords text, image and display ads as well as how to analyze and improve your ads in this AdWords guide.

Tom Demers
January 5, 2012 | Paid Search Marketing

AdWords Experts Share the Secrets of Their PPC Success, Part 13

I have been using AdWords for more than 6 years now. I have also specialized in SEO and SMM. At Alensa, where I have worked for the last 2 years, we are not using an agency as our products are very specific and writing good ads for them requires additional knowledge of the products.

Elisa Gabbert
January 3, 2012 | Paid Search Marketing