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Cross-Channel Marketing: Benefits, Strategies, & Measurement Tools
Cross-channel marketing coordinates your campaigns for better results. Learn how it works here.
The Signaling Theory of Marketing: What Your Actions Say About Your Business
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
Visualizing Link Flow Within a Site
Learn how to visualize link flow in your website using simple free tools including Xenu and GraphViz.
Google Personal Blocklist Helps Users Defeat Spammy Link Farms
Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.
A Dead-Simple Google Ads Certification Guide: Costs, Tips & Tricks for Google Certification
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
AdWords Releases Super-Sized Ad Text Headlines
A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.
Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
Advanced Search Query Mining Part 1: The Power of Search Queries
If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.
Semantic Analysis for SEO: Going Beyond LDA
Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.
Google’s Broad Match Modifier: Who Should Use It, Why, and How
Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.
The Problem with Footer Links in SEO
Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.
High-volume keywords vs. low-volume keywords
Learn the difference between high-volume and low-volume keywords and the pros and cons of each.
Link Building Magic: How to Turn Citations into Links
One of the ways I snag some easy link wins is by turning citations into links. Of all the daily link building tactics I engage in, this is probably one of the best ROI producers. You see, at WordStream, we get cited dozens of times each day across the Web.
How We Got a Link from CNN and Drove Loads of Traffic with Infographics
Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day.
SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit
When should you use organic search engine optimization (SEO) and when should you use pay-per-click (PPC) marketing for the best results?
What Is Modified Broad Match? Using the Broad Match Modifier in PPC
What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.
How to Target Keywords with Blog Posts
Learn how to target relevant keyword phrases with your blog posts in three steps.
Want More Link Juice? Here’s an Easy Way to Get It
What is link juice? Why is it important to your SEO strategy? Learn how to find and drain link juice to maximize SEO in this thorough post.
Is the Internet Making Us Smarter?
Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.
Are Your Keywords Descriptive or Prescriptive?
Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?
Improving Quality Score Part 3: How is Quality Score Calculated?
Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.
How to Find and Fix Broken Links on Your Website
Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.
How to Find Your Quality Score on Google and Yahoo
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
Lifetime Value Versus CPA
Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.
