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The 11 Best SMART Goal Examples for Business
The SMART framework helps you set better goals, and these examples will make it easy to do.
10 Tips to Create Awesome Content that Is Easily Discovered
Need help getting your content to rank for SEO? Learn 10 tips that can help boost your content's ranking in the SERPs.
Guide to Google AdWords Language & Location Settings
This is the second post in our series on Google AdWords campaign settings. In the first installment, we talked about how to name and organize your Google AdWords campaigns. In this post we’ll focus on locations and languages settings within the AdWords settings tab.
Google Ads Campaign Best Practices: How to Name & Organize Campaigns
Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.
Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab
Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.
Free Clicks? The Google Ads’ Free Clicks Report in the Dimensions Tab
Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?
Using Excel for Google PPC: Fun Stuff and Hard Stuff
Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!
How to Get the Most Out of the Search Terms Report in
Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.
How Does the Google Ads Auction Work? [Infographic]
This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.
Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting
Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.
Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords
Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.
Google AdWords Dynamic Search Ads (DSAs): What You Should Know
Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.
Google AdWords Conversion Reporting: The AdWords Dimensions Tab Conversion Report
This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.
10 Tips for Creating Content on Facebook That Gets the Thumbs Up
Discover 10 Facebook tips for creating great content that will engage customers.
Google AdWords Dayparting: The AdWords Dimension Tab Time Report
Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.
When Should You Pause Google Ads Keywords?
Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.
Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials
Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.
How Does Google Decide Which Ad Extensions to Display?
So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.
How & When to Use Call Extensions in Google Ads
Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.
The Problem with the Google AdWords Impression Share Report
In any PPC campaign there is a concept of diminishing returns – just because you can get x conversions at y price per conversion doesn’t mean that if you get 2x the conversions your cost per conversion will hold – in fact in a vast majority of cases it won’t.
5 Great Marketing Case Studies from Around the Web
Marketing case studies are a great way to get attention and links to your blog, because people love personal stories. Here are five inspiring case studies.
Google Ads Sitelinks: How to Use Google Ads Sitelinks Extensions
Learn all about Sitelinks, a Google AdWords ad extension, in this complete guide to using sitelinks in your AdWords advertisements.
Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics
Not sure which PPC metrics to focus on when evaluating your Pay Per Click (PPC) campaigns? Get tips from the top experts in the industry in our Ultimate Guide to PPC Metrics.
Google Ads Location Extensions Guide: Location Extension Targeting Best Practices
Learn why local ad extensions are important and when and how to use them in this guide to Google AdWords Location Extensions.
9 Google Ad Extensions to Boost Your CTR
Learn all about using Google ad extensions to increase your ad CTR, including location extensions, sitelink extensions, call extensions, and more in this comprehensive guide.
How to Use Keyword Research for New Product Development
Have you ever thought about using keyword research to guide new product development? Learn how to find out what customers want using Google Suggest.
How Does Google Ads Geographical Targeting Really Work?
Does Google AdWords location targeting work the way you think it does? You might be surprised how aggressively Google uses the geo targeting option.
