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Google's August Core Update: Everything We Know (+What to Do Next)
Here's what you need to know in the aftermath of Google's August core update--plus tips to save your site.
Comparing Year-Over-Year Search Query Trends
Learn how to gain valuable insights by comparing year-over-year data from your AdWords search query reports.
Understanding the Differences Between Google and Bing Match Types
Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.
Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Running an AdWords Campaign in a Competitive Local Market
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
Quora SEO: How to Use Quora if You’re an SEO
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Fighting Cross-Campaign Ad Poaching with Negative Keyword Lists
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.
The Signaling Theory of Marketing: What Your Actions Say About Your Business
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
Newly Released Google AdWords Optimize for Conversions Ad Setting Now LIVE: What Does it Mean for Your AdWords Campaigns?
Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.
Visualizing Link Flow Within a Site
Learn how to visualize link flow in your website using simple free tools including Xenu and GraphViz.
Google Personal Blocklist Helps Users Defeat Spammy Link Farms
Google Personal Blocklist is a Chrome Extension designed to help users keep SEO spam such as content link farms out of their Google search results.
A Dead-Simple Google Ads Certification Guide: Costs, Tips & Tricks for Google Certification
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
AdWords Releases Super-Sized Ad Text Headlines
A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.
Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
Custom Reports vs. Advanced Segments in Google Analytics: What’s the Difference?
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
Informational Keywords & the Buying Cycle: Targeting Early-Stage Keywords via SEO
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
PPC VLOOKUP: How to Use VLOOKUP for Paid-Per-Click Marketing
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.
AdWords for Beginners – Explaining Pay-Per Click (PPC) to Clients & Novices
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
Exporting AdWords Campaign Experiments: How to Report on ACE
AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.
How to Build a Killer Local AdWords Keyword List with the Best Local PPC Keyword Tool Ever
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
AdWords Campaign Experiments (ACE): How to Use ACE to Optimize Your Paid Search Campaigns
AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.
Advanced Search Query Mining Part 1: The Power of Search Queries
If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.
Semantic Analysis for SEO: Going Beyond LDA
Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.
Google’s Broad Match Modifier: Who Should Use It, Why, and How
Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.
Headline Writing for PPC Ads: Dos and Don’ts
The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.
The Problem with Footer Links in SEO
Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.
Blog Strategies: How to Build Relationships with Bloggers
I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers.
