The WordStream Blog

Google Analytics Multi-Channel Funnels: How to Use Multi-Channel Tracking & Attribution

Despite being somewhat overshadowed by slightly more interesting tech news yesterday, the Google Analytics blog made a big announcement: multi-channel funnels are now available to everyone.

Tom Demers
August 25, 2011 | Cross-Channel Marketing

Google AdWords Topic Targeting: What Is AdWords Topic Targeting & When Should You Use It?

Last week we pointed out that Google Display Ads have been the subject of a lot of Google marketing and advertising attention recently, and of course there is a lot of opportunity on the content network in many verticals.

Tom Demers
August 22, 2011 | Paid Search Marketing

Google Ads Express Review: Is AdWords Express Right for You?

Is AdWords Express right for you? This in-depth review of Google AdWords Express examines whether it's a good idea for a small business advertiser.

Tom Demers
August 11, 2011 | Paid Search Marketing

5 Low-Budget Ways to Distribute Your Blog Content

Here are five easy, low-cost ways to distribute your blog content for greater readership and link building.

Elisa Gabbert
August 3, 2011 | Content Marketing

Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account

Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.

Tom Demers
July 21, 2011 | Paid Search Marketing

What to Do When Your Google Ads CPCs Are Too High

As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.

Tom Demers
July 18, 2011 | Paid Search Marketing

How Does Google Make Money? The Most Expensive Keywords in AdWords

How does Google make money? About 97% of Google’s revenue comes from people advertising on keywords! Learn the top 20 most expensive keywords in Google AdWords advertising, including competitive, high CPC keywords like insurance, mortgages and loans.

Larry Kim
July 18, 2011 | Paid Search Marketing

Google Ads Editor 101: Google Ads Editor Tutorials, Tips & Resources

Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.

Tom Demers
July 11, 2011 | Paid Search Marketing

Choosing a PPC Agency: 10 Questions to Ask

Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.

Elisa Gabbert
June 22, 2011 | Paid Search Marketing

Guest-Posting Dos & Don’ts: How to Get Your Guest Post Accepted

At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time.

Elisa Gabbert
June 21, 2011 | SEO

Top 5 Ways to Monetize a WordPress Blog

So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.

Guest Author
June 2, 2011 | Content Marketing

Keywords vs. Search Queries: What’s the Difference?

What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…

Elisa Gabbert
May 25, 2011 | Paid Search Marketing

Google Correlate: Google Trends in Reverse

The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.

Megan Marrs
May 25, 2011 | Paid Search Marketing

AdWords Showing Display URL Domain in Headlines for Select Ads on Google

Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.

Tom Demers
May 18, 2011 | Paid Search Marketing

SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?

Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.

Elisa Gabbert
May 13, 2011 | Marketing Ideas