Open AI just launched its own search experience: SearchGPT. Find out what this means for your business and how to prepare.
Looking for a simple, straight-forward guide to Google AdWords certification? You found it: learn all about the costs of the exam, test requirements, plus plenty of study tips to help you pass the Google certification exam with ease!
A new AdWords ad text headline format may display twice as much information as before, combining both your headline and description line 1 field into one big headline.
Link building 101: Here are five quick and easy tips for building trusted, targeted links to your website.
In Google Analytics, what's the difference between a custom report and an advanced segment? Learn the differences here.
Informational keywords are a great tool for capturing different types of traffic on less competitive keywords. Learn how to effectively target them.
VLOOKUP for PPC is a great tactic for comparing PPC data in Excel: learn more about PPC & VLOOKUP in this guide.
Explaining PPC can be a difficult process - this post outlines how best to explain and sell pay-per click to clients and managers.
AdWords Campaign Experiments are very difficult to export data from or run a report against. This post shows you how to get great data in a few easy steps.
This post outlines how to do local keyword research, and how to get actual, actionable local keyword data for your small business.
AdWords campaign experiments (ACE) can be a powerful tool: learn how to leverage the feature for better optimized Google AdWords campaigns.
If you are bidding on broad match keywords and ignoring your search queries, you are definitely wasting money. Learn how search query mining can maximize ROI.
Learn how to use semantic analysis techniques to improve on-page SEO factors in this guest post from information retrieval expert David Harry.
Modified broad match is a way to refine your standard broad match keywords for tighter targeting and control over your ad spend. Learn who should be using Google's new broad match modifier feature in AdWords and how to employ it.
The headline is the most important part of your pay-per-click ad. Learn what to do and what not to do when writing headlines for PPC.
Not all links are created equal! Learn why footer links can harm both the linking site and the site being linked to.
I've been blogging now for a little over three years now, and one of the important lessons I've learned during that time is that, to have a successful blog, you need to build relationships with other bloggers.
Learn how you can use keyword research to write better, more persuasive email marketing messages.
Learn the difference between high-volume and low-volume keywords and the pros and cons of each.
Don't resort to a generic, pushy call to action like BUY NOW in your PPC ad. Here are 7 more creative ideas for the CTA.
Learn how changing the language on the About Us page helped one company raise conversion rates by 13% overnight.
One of the ways I snag some easy link wins is by turning citations into links. Of all the daily link building tactics I engage in, this is probably one of the best ROI producers. You see, at WordStream, we get cited dozens of times each day across the Web.
Learn the benefits of using bid management software along with Google's new Enhanced CPC to lower your bids and cost per click.
Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day.
When should you use organic search engine optimization (SEO) and when should you use pay-per-click (PPC) marketing for the best results?
What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.
Learn how to use the AdWords IP Exclusion Tool to eliminate irrelevant clicks and impressions and improve AdWords results.