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The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan | September 22, 2023 | Facebook Ads

Google Analytics & AdWords Tracking Issues: Multiple AdWords Accounts for One Google Analytics Account

Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.

What to Do When Your Google Ads CPCs Are Too High

As AdWords gets more competitive, your costs per click (CPCs) may be driven too high to make your campaign profitable. Learn five ways to lower your CPC.

How Does Google Make Money? The Most Expensive Keywords in AdWords

How does Google make money? About 97% of Google’s revenue comes from people advertising on keywords! Learn the top 20 most expensive keywords in Google AdWords advertising, including competitive, high CPC keywords like insurance, mortgages and loans.

AdWords Top vs. Side Ad Performance: How to Use the Latest AdWords Report Segment

AdWords just released a new feature, the top vs. side report segment. How can you leverage this data within your AdWords account to boost performance?

Google Ads Editor 101: Google Ads Editor Tutorials, Tips & Resources

Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.

Choosing a PPC Agency: 10 Questions to Ask

Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.

Guest-Posting Dos & Don’ts: How to Get Your Guest Post Accepted

At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time.

Elisa Gabbert
June 21, 2011 | SEO

5 Ways to Maximize Your Amazon Associates Revenue

Learn how you can maximize your revenue from the Amazon Associates affiliate marketing program with these five easy tips.

Top 5 Ways to Monetize a WordPress Blog

So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.

May Blog Highlights: WordStream’s Best of the Month

Check out the WordStream Internet marketing blog's most popular blog posts from the month of May.

Elisa Gabbert
May 31, 2011 | WordStream

Keywords vs. Search Queries: What’s the Difference?

What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…

Google Correlate: Google Trends in Reverse

The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.

Re-Creating AdWords Campaign Performance Charts in Excel, Part 5: Dynamic Controls

This is the final post in Chad Summerhill's series on re-creating the AdWords dashboard in Excel. Includes a free PPC dashboard download!

AdWords Showing Display URL Domain in Headlines for Select Ads on Google

Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.

SEO Title Tags vs. Witty Headlines: Is There Room for Puns in Online News?

Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.

Re-Creating AdWords Campaign Performance Charts in Excel, Part 4: Making the Charts

In the fourth part of this five-part series, learn how to create the charts for your AdWords campaign performance charts.

Re-Creating AdWords Campaign Performance Charts in Excel, Part 3: Making the Scorecard

Building dynamic dashboards in Excel can be a challenge, but if you’ve already completed the steps from the first two posts in this series you’ve done the hard part. Now we are ready for the fun stuff.

5 Ways to Lower Your Cost Per Action (CPA)

Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.

Re-Creating AdWords Campaign Performance Charts in Excel, Part 2: The Transformation

In Part 2 of this series, you'll learn how to set up an Excel pivot table, how to use calculated metrics, how to use the OFFSET formula in Excel...

Re-Creating AdWords Campaign Performance Charts in Excel, Part 1: The Data

Learn how to re-create an AdWords dashboard that is no longer available, using Excel, in this tutorial.

AdWords Position Preference Bidding Is Retired: What You Need to Know About AdWords Average Position

AdWords is retiring the position preference bidding feature. Learn how to use average position as a metric in Google AdWords.

Using Educational Linkbait to Get Valuable .edu Links

Kellogg’s Cereal has space-themed nutrition lessons in downloadable PDF files. Orkin Pest Control has a virtual insect designed to offer an alternative to classroom dissection. Ben and Jerry’s has interactive games about the environment.

Guest Author
April 13, 2011 | SEO

Comparing Year-Over-Year Search Query Trends

Learn how to gain valuable insights by comparing year-over-year data from your AdWords search query reports.

Understanding the Differences Between Google and Bing Match Types

Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.

Google Plus One: What Google +1 Means to You, Your Campaigns, & The Future of the Universe

Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?

New White Paper: Complete Guide to AdWords Matching Options

Learn how to apply the different keyword match types offered by Google AdWords in this free white paper from the experts at WordStream.