Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
Having a single Google Analytics account linked to multiple AdWords accounts can be a headache. Here are several workarounds to consider.
How does Google make money? About 97% of Google’s revenue comes from people advertising on keywords! Learn the top 20 most expensive keywords in Google AdWords advertising, including competitive, high CPC keywords like insurance, mortgages and loans.
AdWords just released a new feature, the top vs. side report segment. How can you leverage this data within your AdWords account to boost performance?
Learn how to use AdWords Editor, a free PPC tool from Google that allows you to carry out bulk editing actions more quickly and easily.
Finding the right agency to manage your PPC marketing campaigns is quite similar to making an internal hire – in addition to evaluating the agency's background and reputation, you'll want to ask a series of questions to help you better understand what they're about.
At WordStream, we're a fan of guest posting as a way of building links and relationships. But sometimes you put in the effort to write a post and the blog editor rejects it, or never gets back to you at all. That adds up to disappointment and a big waste of your time.
So you’ve got a successful blog – now how do you start making money from it? Passive income is the best. Learn five ways to monetize your WordPress blog including pay-per-click advertising, sponsored posts, custom search, affiliate links and more.
Check out the WordStream Internet marketing blog's most popular blog posts from the month of May.
What's the difference between keywords and search queries? Though sometimes used interchangeably, these terms don’t mean the same thing. Search queries are the actual terms that search engine users type into the search box…
This is the final post in Chad Summerhill's series on re-creating the AdWords dashboard in Excel. Includes a free PPC dashboard download!
Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.
Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.
In the fourth part of this five-part series, learn how to create the charts for your AdWords campaign performance charts.
Building dynamic dashboards in Excel can be a challenge, but if you’ve already completed the steps from the first two posts in this series you’ve done the hard part. Now we are ready for the fun stuff.
In Part 2 of this series, you'll learn how to set up an Excel pivot table, how to use calculated metrics, how to use the OFFSET formula in Excel...
Learn how to re-create an AdWords dashboard that is no longer available, using Excel, in this tutorial.
AdWords is retiring the position preference bidding feature. Learn how to use average position as a metric in Google AdWords.
Kellogg’s Cereal has space-themed nutrition lessons in downloadable PDF files. Orkin Pest Control has a virtual insect designed to offer an alternative to classroom dissection. Ben and Jerry’s has interactive games about the environment.
Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Learn how to apply the different keyword match types offered by Google AdWords in this free white paper from the experts at WordStream.