Open AI just launched its own search experience: SearchGPT. Find out what this means for your business and how to prepare.
Learn how to compare the results in your PPC account from month to month using Excel.
Learn how to target relevant keyword phrases with your blog posts in three steps.
What is link juice? Why is it important to your SEO strategy? Learn how to find and drain link juice to maximize SEO in this thorough post.
Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.
Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?
Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.
Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.
As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.
Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.
There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.
What are Google AdWords' Search Funnels reports and what are the benefits of using Search Funnels for PPC analysis?
Learn the pros and cons of view-through conversion tracking, a type of tracking that measures conversions that don’t result from clicks on a PPC ad.
Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.
Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.
Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.
Link Bait Case Study - Learn how we got a link from the New York Times! Link bait strategies and techniques to make your link bait campaign a success.
Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.
Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.
Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?
In this interview, social media expert Alexander Howard shares his thoughts, predictions on Twitter, how social media has changed journalism, and top resources and tools.
Toy companies make great toys for tots, but how good are they at SEO? Find out which toy vendors are best at SEO on our list of Top SEO Toy Websites