The WordStream Blog

Google Ads Campaign Best Practices: How to Name & Organize Campaigns

Learn tips and best practices for organizing and naming campaigns in your Google AdWords PPC account.

Tom Demers
December 12, 2011
Paid Search Marketing

Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab

Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.

Tom Demers
December 1, 2011
Reporting & Analysis

Free Clicks? The Google Ads’ Free Clicks Report in the Dimensions Tab

Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?

Tom Demers
November 28, 2011
Reporting & Analysis

Using Excel for Google PPC: Fun Stuff and Hard Stuff

Learn how to use Excel to make common PPC tasks easier, including writing PPC ads and estimating profits and losses. Includes 2 free downloads!

Guest Author
November 23, 2011
Paid Search Marketing

How to Get the Most Out of the Search Terms Report in

Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.

Tom Demers
November 17, 2011
Reporting & Analysis

How Does the Google Ads Auction Work? [Infographic]

This infographic illustrates how Google Ads works, including an explanation of how advertisers can win the Google Ads auction.

Elisa Gabbert
November 16, 2011
Paid Search Marketing

Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting

Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.

Tom Demers
November 7, 2011
Reporting & Analysis

Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords

Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.

Tom Demers
October 31, 2011
Reporting & Analysis

Google AdWords Dynamic Search Ads (DSAs): What You Should Know

Learn about the new Dynamic Search Ads offered by Google AdWords, including use cases and potential pitfalls for advertisers.

Tom Demers
October 27, 2011
Paid Search Marketing

Google AdWords Conversion Reporting: The AdWords Dimensions Tab Conversion Report

This is the second in a series of posts on the Google AdWords Dimensions Tab Reporting Options. In the first post in the series, we covered AdWords Dayparting with the Google AdWords Time Report, and in today’s post we’ll walk through the conversions reporting options in the dimensions tab.

Tom Demers
October 20, 2011
Reporting & Analysis

10 Tips for Creating Content on Facebook That Gets the Thumbs Up

Discover 10 Facebook tips for creating great content that will engage customers.

Megan Marrs
October 19, 2011
Social Media

Google AdWords Dayparting: The AdWords Dimension Tab Time Report

Day of the Week – This is breaking down a period of time (e.g., the last six months) by day of the week. Your business might (or might not) perform well on weekends, or you might see a lower CPA on Wednesdays. If that’s the case, you can push more budget at those days that perform better.

Tom Demers
October 18, 2011
Paid Search Marketing

When Should You Pause Google Ads Keywords?

Learn two situations in which it's a good idea to pause keywords in AdWords to save money and improve Quality Scores across your account.

Tom Demers
October 13, 2011
Paid Search Marketing

Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials

Learn everything you need to know about the reports in the Google AdWords Dimensions Tab in this AdWords reporting guide.

Tom Demers
October 11, 2011
Reporting & Analysis

How Does Google Decide Which Ad Extensions to Display?

So it looks like there are likely a few variables that determine which ad extension shows for your ad, but given that the prioritization is outside your control it’s likely best to enable whichever of the ad extensions both make sense for and are eligible for your account and monitor their progress.

Tom Demers
October 11, 2011
Paid Search Marketing

How & When to Use Call Extensions in Google Ads

Learn all about Google AdWords call extensions, including when, how and why to use call extensions in your PPC campaigns.

Tom Demers
October 6, 2011
Paid Search Marketing

The Problem with the Google AdWords Impression Share Report

In any PPC campaign there is a concept of diminishing returns – just because you can get x conversions at y price per conversion doesn’t mean that if you get 2x the conversions your cost per conversion will hold – in fact in a vast majority of cases it won’t.

Tom Demers
October 4, 2011
Reporting & Analysis