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The 15 Biggest Announcements From Google & Facebook So Far This Year
Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.
SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit
When should you use organic search engine optimization (SEO) and when should you use pay-per-click (PPC) marketing for the best results?
What Is Modified Broad Match? Using the Broad Match Modifier in PPC
What is the new modified broad match option in Google AdWords? Learn the basics of this keyword type, plus when and how to use the broad match modifier in your AdWords PPC campaigns.
How to Exclude an IP Address: AdWords IP Exclusion Tool
Learn how to use the AdWords IP Exclusion Tool to eliminate irrelevant clicks and impressions and improve AdWords results.
How to Compare Your PPC Results Month over Month
Learn how to compare the results in your PPC account from month to month using Excel.
How to Target Keywords with Blog Posts
Learn how to target relevant keyword phrases with your blog posts in three steps.
Want More Link Juice? Here’s an Easy Way to Get It
What is link juice? Why is it important to your SEO strategy? Learn how to find and drain link juice to maximize SEO in this thorough post.
Is the Internet Making Us Smarter?
Sometimes it feels like the Internet and social media are making us dumber and slower, but some authors argue they actually make us smarter.
Are Your Keywords Descriptive or Prescriptive?
Do you use prescriptive or descriptive keyword marketing? Do you listen to your customers or tell them what to call your products?
Improving Quality Score Part 4: The Importance of Quality Score
Learn how Quality Score affects impressions, ad position or ad rank, and cost per click (CPC) in this excerpt from our Quality Score white paper.
Improving Quality Score Part 3: How is Quality Score Calculated?
Google determines Quality Score slightly differently for each of the different advertising networks that it runs. Here we’ll learn how Quality Score is calculated for Google Search, which is the largest source of traffic for most advertisers.
Improving Quality Score Part 1: Why Should You Care About Quality Score?
Find out what Quality Score means for your business and why you should care about improving AdWords Quality Score.
The Great Inline Link Debate
Search marketing bloggers continue to debate the value of inline links. Are they useful or just a distraction?
How to Find and Fix Broken Links on Your Website
Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.
How to Find Your Quality Score on Google and Yahoo
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
Lifetime Value Versus CPA
Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.
Venture Capital & Marketing – A VC’s Perspective on Marketing, SEO, PPC, & Search
Venture capital and specifically the role of marketing in pitching and getting funded is discussed.
R.I.P: Search Engine Optimization is Dead!
There was one post in particular that I read a few months back where a blogger used a pretty compelling graph from Google Trends to make the case that SEO is on life support due to a steady decline in query popularity juxtaposed against a meteoric rise in social media query activity.
Keywords and Social Media: What You Should Know
Keyword research is an important step in social media marketing. Learn how to find and use keywords for better social media optimization (SMO).
Epic Facebook Link Roundup
The Facebook privacy issues are really hitting the fan this week. Find out what users and industry experts think about all the recent changes.
WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?
At WordStream we get asked a lot of questions about search engine marketing. These questions come from emails, blog comments and Webinar participants who want to know our take on tips and tricks for better SEO and PPC marketing.
Web Spam: The Definitive Guide
As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.
What’s a Good Click-Through Rate (CTR) for Google Ads?
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
How to Determine Your Maximum CPC in Google Ads
This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.
Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.
5 Tips for Passing PPC Certification Exams
Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.
5 Steps to Get Quality Backlinks for Free
There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.
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7 Competitive Analysis Templates to Improve Your Performance & Get Ahead
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How to Use Google's New Brand Restrictions to Gain Back Control of Your Spend
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11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging Ads
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The Holiday Marketing Trends & Predictions That Will Make (or Break) Your 2023 Sales