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Meta Advantage+ vs. Manual Setup: Which Is Better?

Should you take advantage of Meta Advantage+ and let AI rule your campaigns or stick with manual set up? Find out which is best for your business.

Brett McHale | December 5, 2024 | Facebook Ads
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How to Write a Creative Brief for Any Project (+Examples & Free Template!)

Get steps, examples, and a template so you can write a creative brief that keeps your projects on brand, on time, and on point.

TikTok vs. YouTube: Which Is Best for Your Goals?

We break down everything you need to know.

Sneh Choudhary
November 8, 2023 | TikTok

Google Streamlines Attribution Models: What Advertisers Need to Know

Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.

7 Unbeatable Lead Nurturing Strategies (+5 Examples to Follow)

Boost your conversion rates with these lead nurturing strategies and examples.

Rob Glover
November 3, 2023 | Lead Generation

Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out (& Fix It!)

Find out why your brand keyword costs per click may be higher than normal, and learn how to fix it with these five optimization tips.

25 Ready-to-Go Black Friday Messages & Email Templates

Use these Black Friday messages for social, email, and much more 🎁

Easy Guide to Offline Conversion Tracking in Google Ads

This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.

Andrew C
October 30, 2023 | Google Ads

The Ultimate Brand Messaging Guide (Complete With Free Template!)

Find everything you need to create brand messaging that makes a positive impact using this complete list of brand messaging benefits, tips, and examples. Plus, get a free brand messaging framework template!

SEO vs. SEM: What’s the Difference? (+Which Works Best)

SEM and SEO can be confusing. Read here to learn the difference between them and get tips to drive more traffic from search engines.

4 Genius Ways to Drive More Calls from Google Ads

Google Ads can drive more than just clicks to your website. They can also drive calls--when used correctly.

Andrew C
October 25, 2023 | Conversion Rates

9 Funtastic Ways to Engage Customers Using Instagram Highlights (+Examples)

Learn nine ways to repurpose your Instagram Stories by placing them in Instagram Highlights.

Mallory Gray
October 24, 2023 | Instagram

Ultimate Guide to Dominating Black Friday Google Ads in 2024

Get everything you need to dominate the competition on Black Friday this year including tips for before, during, and after this big PPC day.

How to Write a Killer Call to Action: 8 Tips & Ideas

Learn how to write compelling calls to action that jump off the page and get more clicks.

Google Ads Location Targeting: 5 Big Mistakes to Avoid

Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!

Mark Irvine
October 17, 2023 | Local Marketing

SEO Automation: 5 Tasks to Automate for Better Results (+Tools to Try)

Find out which SEO tasks you should automate--and which you should avoid.

8 Ways to Drive Sales from Black Friday Facebook Ads

These eight best practices will help you create super effective (and super profitable) Facebook ads for your ecommerce business this Black Friday.

Jordan Bucknell
October 11, 2023 | Facebook Ads

4 Ways to Drive Leads from Your Holiday PPC Ads

Find out the pros and cons of holiday PPC advertising for lead generation businesses, plus get the tips you need to maximize your PPC leads this season.

How to Write a 30/60/90-Day Plan (Guide + Free Template!)

A 30/60/90-day plan can set you up for success well beyond 90 days.

State of the Digital Marketing Agency in 2023: Our 10 Biggest Takeaways

Get a peek at what your agency competitors are doing--and find out how to use this data to plan for growth in 2024.

5 Ways to Create a Stellar Customer Experience Strategy

A better customer experience can help you convert and keep more customers and grow your business. Get tips to build a stand out customer experience strategy that hits all the right marks.

The 5 Personality Traits that Will Change How You Target Customers

Understanding and leveraging these personality traits can transform the impact of your marketing efforts.

Brett McHale
September 29, 2023 | Marketing Psychology

How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)

Get the latest on this ad type just for service-based businesses from Microsoft Advertising.

Mark Irvine
September 27, 2023 | Paid Search Marketing

Google Ads for Real Estate: The Ultimate Step-by-Step Guide

This guide has everything you need to set up, create, and run successful Google Ads for your real estate business.

150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)

Read up on how to find and use Instagram hashtags plus get over 150 hashtag examples kickstart your Instagram growth.

Kristen McCormick
September 25, 2023 | Instagram

The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan
September 22, 2023 | Facebook Ads

7 Competitive Analysis Templates to Improve Your Performance & Get Ahead

Take stock of the competition with these seven competitive analysis templates and examples.