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11 Actionable Ways to Build Client Relationships That Last

Here are 11 ways your agency can build strong client relationships that translate into better productivity, greater loyalty, and more referrals!

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How to Use HARO for Backlinks & PR (with a Free Pitch Template)

Use these tools, templates, and tips to connect with journalists, get backlinks, and land some media coverage!

Guest Author
February 28, 2023 | Marketing Templates

76 Perspective-Broadening Stats About Diversity & Inclusion in Marketing for 2024

Get equipped and inspired to make meaningful change in society through your marketing efforts.

What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)

All the digital advertising intel, examples, and tips you need to grow your business.

16 Irresistible Popup Examples (& How to Copy Them!)

Get ideas for promotions, layouts, calls to action, and more!

Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)

Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!

Kristen McCormick
February 21, 2023 | Google Ads

3 Key GA4 Features All Advertisers Should Leverage (& How)

Google Signals, Google Ads account linking, and User-ID—game changers!

21 Copywriting Mistakes to Avoid for Better Marketing Results

Too many adjectives? Not enough benefits? Keep your copy in check!

Guest Author
February 16, 2023 | Copywriting

5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)

The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!

Mark Irvine
February 14, 2023 | Google Ads

14 Chatbot Examples that Generate Leads & Engage Visitors

Who knew chatbots could be so versatile—for lead gen, brand awareness, customer engagement, and more!

What Is an SSL Certificate? (& Why Your Website Needs One)

SSL simplified! For SEO, cyber security, and satisfied customers.

6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)

These mistakes can be more damaging than having no tracking at all!

Facebook vs TikTok Ads: Key Differences & How to Use Them Together

Compare (and make the most of!) costs, targeting, formats, and analytics.

Jordan Bucknell
February 7, 2023 | Facebook Ads

Account-Level Negative Keywords Now Available in Google Ads: What You Need to Know

Get the deets here, plus a refresher on using negative keywords to maximize ROI.

What Do the Big Tech Layoffs Mean for Small Businesses & PPC? 8 Key Takeaways

Get the SMB and PPC scoop with insights from the tech and PPC community.

Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!)

Learn what conversion paths are in Google Analytics, why they're important, and how to set them up to optimize your marketing campaigns.

9 Non-PPC Questions Your PPC Clients Will Ask (& How to Answer Them)

From business expansion to customer retention and everything in between.

7 Ways to Optimize Your LinkedIn Ads for Peak Performance

The secrets to top performance, from ad copy and targeting to conversion tracking and more!

Asi Dayan
January 25, 2023 | Social Media

How to Create an Editorial Calendar (Tips, Tools, & Free Template!)

Hit your content marketing goals with these pro tips, free tools, and a Trello template!

Guest Author
January 24, 2023 | Content Marketing

10 Ways to Optimize Your Performance Max Campaigns for Real Results

From campaign exclusions and asset groups to audience signals and more!

These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023

Your most pressing questions about consumers and brands in 2023, with expert input!

13 Brilliant Restaurant Website Designs to Copy in 2024

Dedadent designs, flavorful formats, and scrumptious CTAs to inspire you!

6 Tips for Effective Bid Management in a World of Automated Bidding

Find out what influence you can (and should) have on your PPC bids and budget!

How to Generate Leads: 41 Strategies That Work (Paid & Free!)

From lead magnets to landing pages to local tactics, there is something in here for every business.

11 Super-Actionable Landing Page Trends to Jump On in 2023

Monochromatic backgrounds, microanimations, minimalist branding, and more!

The Most Popular Social Media Platforms in 2024 (+How to Harness Their Popularity)

This is not your average round-up. Learn about LinkedIn's lighter side, office supplies on Instagram, local SEO on Facebook, and more.

Kristen McCormick
January 11, 2023 | Social Media

Google FINALLY Announces Plans to Allow Ads for [Some] CBD Products

All the details you need, plus how to get your CBD certification for Google Ads.