WordStream Dives into Search Engine Strategies San Jose

April 3, 2015

Obvi, SES was the big event on the blogs this week. It’s already been recapped and live-blogged all over the place so I won’t spend too much time re-recapping it or dead-blogging it now. But I do want to highlight some of the excellent coverage and connections we made in San Jose.

First up, the coverage. Worth going back and reading if you missed it:

  • Virginia Nussey live-blogged many sessions over at the Bruce Clay blog, including the death of last-click attribution and SEO tools of the trade.
  • Check out the aimClear blog for coverage of topics including landing page optimization, conversion rate optimization and viral marketing.
  • Rebecca Kelley at the 10e20 blog covered social media-related sessions (with extra snark).
  • SEO-PR rounds up all the coverage on the Search Engine Strategies blog.

Next, some WordStream highlights:Larry Kim Speaks at SES San Jose

  • Our founder and VP of products Larry Kim spoke on a panel called "Brainstorming the Paid Search Super Tool," explaining just what makes WordStream so super and so different from typical PPC tools.
  • Larry also spoke with Manoj Jasra about WordStream's vision and how the technology works. You can read the Q&A at Web Analytics World and at Search Engine Guide.

And finally we want to give a shout-out to all the great people we met at SES:

  • Aaron Wall of SEO Book
  • Alex Cohen of Click Equations
  • Bill Hunt
  • Bruce Clay
  • Chris Boggs of Rosetta
  • David Szetela of Clix Marketing
  • Greg Myers of SEM Geek
  • Josh Dreller of Fuor Digital
  • Kayden Kelly of Blast Advanced Media
  • Lance Loveday of Closed Loop Marketing
  • Manoj Jasra at Web Analytics World
  • Matt Van Wagner of Find Me Faster
  • Mike Grehan
  • Rebecca Lieb of Econsultancy
  • Sage Lews of SageRock

And finally finally, a little non-SES action for you: Gab Goldenberg did a really interesting series on backlink checking (here's part 2) -- recommended.

It's #FollowFriday Time

  • @SemGeek - Creative Aquarius who thinks outside the box
  • @andymci - Web geek + advertising grad working in SEO and web marketing
  • @mkilens - Marketing and Operations Manager at SalesQuest
  • @DerekEdmond - Director of SEM and Managing Partner: KoMarketing
  • @jonathanmendez - Crusader for Relevance
  • @econsultancy - Econsultancy provides information, training and events on best practice online marketing and e-commerce.
  • @larrychiang - CEO of Duck9. My fave blog: What They Dont Teach at Business School
  • @waworld - Official Twitter account of Manoj Jasra's Web Analytics World Blog.

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Elisa Gabbert

Elisa Gabbert is WordStream's Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.