Over 1 Trillion Served: The Ultimate FREE Keyword Tool for PPC and SEO


Today WordStream released what I and numerous other industry experts believe to be the most comprehensive and accurate keyword tool ever. The best part is that we're giving it away for free – no strings attached!

WordStream's Free Keyword Tool is quite different from other keyword tools – we've partnered with ISPs, search engines and other data providers to aggregate and weight over one billion unique keywords, representing well over a trillion search queries, and hundreds of millions of related terms from diverse keyword sources. This video shows how it works:

And this Keyword Tool FAQ explains how we've made it more comprehensive, accurate and faster than other keyword tools out there.

But you can see for yourself by trying it out now – type some test queries into the keyword box. If you can't think of anything to search on, try these examples:

Now, compare those results to the results of the free or paid keyword tool you were previously using. Most other companies provide far fewer keywords and many actually charge for them. WordStream gives you the entire list of keywords - thousands of keyword opportunities, free of charge, because we fundamentally believe that keywords should be free – why?

A few years back when I was in the trenches, doing SEO and PPC for my agency clients, I found that a keyword research tool offered a starting point for search marketing work, but had many shortcomings:

  • Not Actionable: A huge list of keywords isn't actionable by itself. I spent the vast majority of my time and effort analyzing, researching, grouping and organizing that keyword data so I could turn it into profitable SEO and PPC campaigns
  • Not Proprietary: Since everyone had access to the same keyword suggestions, it wasn’t possible to gain a competitive advantage. I found that the most valuable keyword opportunities were the keywords derived from a client’s own customers. Customers were converting to sales using particular keywords on the client's site, but keyword tools ignored this data. I found the key to success was to develop my own proprietary keyword research, which aggregated both the raw data from public keyword tools with the proprietary data available only to me.
  • Not Personalized: Keyword suggestion tools by design favor popular keywords. But don't mistake popularity with relevancy. It was up to me to determine keyword relevance by crafting search campaigns and iteratively measuring actual results rather than relying on dubious, generalized estimates.
  • Not Iterative: Keyword lists are static, like cement. Effective keyword research has to be fluid and continuous – unless you’re satisfied with static results. I needed software that could take my initial research and continuously re-factor new insights derived from actual clicks and conversions to improve accuracy and relevancy. I could then further leverage those insights to optimize and expand my SEO and PPC campaigns.

I came to the realization that it's not keywords themselves that are valuable, but rather what you do with those keywords – your ability to understand and manage how your keywords perform on your site to drive sales and profits.

You may think I'm contradicting myself. On one hand, I'm announcing the release of this awesome new free keyword tool, but on the other hand I'm essentially saying that keyword suggestion tools have little lasting value.

At WordStream, we make the following distinction between The Free Keyword Tool and our subscription-based keyword management solution:

  • The Free Keyword Tool is better than anything else out there. If you're currently paying for a keyword discovery tool, there's really no longer any reason to do so. We'll give you more relevant keyword suggestions (over a billion of them), and it's also faster and free. Save your money, and pay it forward by giving it to charity or something.
  • If you're interested in doing more with your keywords, try out our keyword management solution that allows search marketers to efficiently and profitably understand, organize and act on their own keywords and analytics, the most precise and valuable data source an advertiser or optimizer has.

As for what's next, The Free Keyword Tool marks an important milestone in our overall product strategy and company vision to improve SEM productivity through innovation. So please, give it a try, spread the word, click the Sphinn button at the top of the page, and most importantly, send us your feedback so that we can continue to improve and enhance this free product offering!

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Sep 22, 2009

Its a great tool, but to say people have no need to use any other keyword tool isn't accurate, I think. Unless I'm missing something, we can have no idea of the numbers of searches that occur beyond a very generic blue bar, is that right? Google had something similar with their green bar in their tool, and they've since changed it to have more closely accurate numbers. Any hope you'll be doing the same with yours?

Tom Demers
Sep 24, 2009

Hi Noah,
I think the claim above (and it may still be a bit bombastic :)) is simply that you don't really need to be paying for traditional keyword research tools when you can get the same suggestions free (from our tool or from Google's).
As for more specific numbers you can export data to get numerical weightings that offer a bit more data than the blue bars, but as of right now they just measure relative popularity from our data sets. The feedback on giving traffic estimates is definitely one we've heard and we're certainly considering it for the second rev of the tool. If you'd be interested we have a quick survey here: http://www.surveymonkey.com/s.aspx?sm=4JQp_2bQ1E_2ftCzVt2aatwZhw_3d_3d if you'd like to request other future features.
Anyway glad you liked it, thanks for commenting!

WordStream New Free Keyword Tool |
Oct 28, 2009

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Jan 27, 2011

What a great blog ... I thank you dearly for posting this !! I just found wordstream today and I am already LOVING IT!!

Happy DAY!

Jessica Palotas

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