Using the Free Keyword Niche Finder to Set Up a PPC Campaign

September 13, 2017

Yesterday I talked about using the Free Keyword Grouper to plot out a structure for a new website. Today I'd like to show you how to use our other new tool, the Free Keyword Niche Finder, to quickly set up a PPC campaign.

We believe that a high Quality Score is the key to an effective, cost-efficient pay-per-click campaign, and that a well-organized campaign structure is the key to securing high Quality Scores. Here's how the new tool can help you get there.

First, just enter a keyword.

The Free Keyword Niche Finder is a keyword suggestion tool and keyword grouping tool in one. Just enter a keyword, and you'll get back extensive, relevant suggestions, but instead of a scattered list, the results are organized into related groupings.

Let's use the perfume store example again:

Keyword Niche Finder Results

Similar to the Free Keyword Grouper, the tool returns a list of groupings—potentially profitable keyword niches in your market—on the left. Click on one to see the keywords included in that "bucket." If you see one that doesn't look relevant to your business (for example, if you don't plan to sell empty perfume bottles), just click the red X next to that group. This will remove that cluster from the results, and a new group will take its place.

Next, turn your keyword groups into PPC ad groups.

The next step is to translate these groups into a PPC campaign structure. Top-level groups will correspond to your ad campaigns in AdWords. Smaller, more narrowly focused groups will correspond to your ad groups.

A sample section of your campaign structure might look like this:

PPC campaign structure example

Forming tightly related groups makes it easier to write targeted ads and landing page copy that speaks to what searchers are looking for. Use the keywords from each group in your copy, focusing on the most popular keywords in each group. Targeted ads and small, relevant ad groups increase Quality Scores and click-through rates, so you get more ad impressions in better positions for a lower cost.

Using the Keyword Niche Finder to Get Site Ideas

One of the great things about the tool is that it does actually help you find keyword niches! For example, one of the keyword groupings is "perfume >> review." This tells you that a lot of people are looking for perfume reviews and using these keywords to do so. This suggests that it's a good idea to enable user-generated reviews on your site. You can use pay-per-click advertising to capture some of that traffic. Just set up a campaign for reviews and individual ad groups for more tightly related clusters like "Chanel perfume reviews." Now you can monitor those groups and determine how profitable those keywords actually are.

Elisa Gabbert

Elisa Gabbert

Elisa Gabbert is WordStream's Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

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