Google vs. Bing: Bing Hates Blogs


This morning, Chris Brogan wrote on his blog that he's planning to use Bing as his only search engine for 30 days. Day 1 of his little experiment didn't go so well—he found that a search for "Chris Brogan" returned, above his own blog, results for Chris Brown. His response? "Um, no."

Chris Brogan is a pretty well-known name, if slightly lesser-known than "Chris Brown." If he can't get top billing for his vanity search, how well can the rest of us plebes fare? I "googled" myself on Bing back when it launched and remember thinking the results were inscrutable and disappointing. I decided to try the same search again to see if the Bing results had gotten better (or worse).

Bing vanity search results

Well, certainly not better. ZoomInfo? Really? I would only expect to see a crappy, generic result like this at #1 for a person with no Internet presence whatsoever. I have a pretty decent presence. Google returns over 22,000 results for my name in quotes (and it's not a common name). I currently write regularly for two blogs, and I've published poems and articles on plenty of websites. But Bing seems to think that someone searching for me would appreciate a page that's basically another list of (even worse) search results.

I tweeted that the #1 result for me on Bing was a ZoomInfo page, with my blog nowhere to be found, and Mark Ricci responded that maybe my SEO was lacking:

Bing Blog SEO

Heh. Perhaps I spend less time than I could optimizing my personal blog—since I think about search all day at work—but truly, it should be auto-optimized for my name, since it appears in the profile and on every single post (and has a number of backlinks with "Elisa Gabbert" in the anchor text). Its complete absence from the top 10 seemed fishy to me, so I decided to do a little testing (or exploring, if "testing" is too aggrandizing). I searched in Bing for the name of my blog, The French Exit. (This is also a band and an expression, but I rank #3 in Google for the phrase.)

In Bing? Nope. Bing ranks pages that happen to contain both "French" and "exit," not necessarily in that order or anywhere near each other, before it ranks a blog by the name of "The French Exit."

Then I tested some long-tail keywords that I have included in title tags and rank for in Google. For example, "misconceptions about vegetarianism": #7 in Google and nowhere to be found in Bing.

Then I tried "pseudo-intellectual clichés"—my post is #1 in Google (with personalized search turned off):

Google results

I could have sworn that the first time I Binged this keyword, my blog didn't turn up at all. I just re-ran the search and it does appear on the first page—but it's my blog's main page, not the post with this keyword in the title tag. This makes me wonder if Bing is doing its own version of personalized search, altering results based on my history?

Then I tried "what your tattoo says about your taste in music." Again, my post is #1 in Google, nowhere in Bing. This was enough "testing" to make me think Bing had something against my blog—or (ah-ha!) blogs in general or Blogger blogs in particular (Blogger is owned by Google, after all). Then I found this (from a Hubpages article called "How to get your website found in Bing"):

Bing doesn't like blogspot - not even blogs over 3 years old with decent pagerank on Google (pagerank 4) and about 20,000 backlinks according to Yahoo's siteexplorer. You will find some blogspots in Bing's results - but buried deep eg on page 6 or higher. There are exceptions - some blogs with a serious amount of high quality backlinks feature on Bing's first page, but if you are an ordinary blogger with an average amount of backlinks, you will struggle.

And a later update to the page adds:

Haven't found many Wordpress blogs in Bing either. I don't think Bing likes blogs, they seem to prefer static websites, possibly because it's easier for their bot to crawl.

Sucks, don't it. This seems backwards of Bing. They've shown interest in real-time search—but why devote resources to indexing tweets in real-time if you can't reliably index blogs that update daily or weekly?

I'm curious if other bloggers have had trouble getting ranked and indexed in Bing and if you've found any workarounds. 

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Matthew Diehl
Jan 13, 2010

Hey Elisa!

I am running a Wordpress install on a stand-alone domain for my blog and did some poking around yesterday with some Bing searches trying to locate it.

Firstly, I noticed that my recent posts have yet to be individually indexed and the homepage appears in the results for them. I quickly remembered a post on Search Engine Roundtable that helped explain this titled: Microsoft Bing says they are "fairly slow" - Bing is just not as fast as Google at indexing pages, this will definitely hinder future progress of the engine.

Also, on your vanity search for your name something you have to keep in mind with the Bing search engine is that they rely heavily on query keyphrases in the URL. I outlined a Microsoft patent on this here: So, the one thing that ZoomInfo has over your Blogspot URL is your name in the page. Just something to consider moving forward if you want to claim that top spot for your name.

Hopefully these help, all the best!

Elisa Gabbert
Jan 13, 2010

Hi Matthew,
Very interesting! Thanks for the advice. It does look like the results on the first page all have my name in the URL or title tag or both. Still seems a bit odd that the ZoomInfo page ranks above any of the other options, but there must be some signal they're getting.
I suppose Bing doesn't weigh anchor text and in-text keywords as heavily as Google.
Someday I'll lanch a website and make my name the URL.
Thanks again for reading and commenting!

Elisa Gabbert
Jan 13, 2010

Also, my blog is now showing up on the second page of results ... so I think Bing is utilizing search history.

Matthew Diehl
Jan 13, 2010

Microsoft does have a number of patents referencing personalized search results so I am not surprised to see that you are seeing differences in search results from search to search. You can find some of their patents here:

Maine Internet Marketing
Jan 19, 2010

Very interesting. Thanks for posting this. I was lucky enough to snag up just after the previous owner (who is a politician) and threw up a quick wordpress site with no content, made sure the on site SEO was in check and within 3 weeks in was number one on google and around number 5 in bing.

The previous owner wasnt using the domain for anything before so I dont understand this. Its a fairly popular name as well.

On another note, I've also noticed that with bing, it has been very easy for me to get sites ranked high with hardly any backlinks when compared with the big G.

Jun 09, 2010

I am encountering the same problem, however i had a wordpress hosted blog .wordpress one abd that was ranking well in Bing but not google, now it is the opposite, i am confused. Nice article i must say.

Levent Güven
Jul 07, 2010

Sometimes ı have this problem. but ı have'nt answer

Elmerante Acacio
Aug 01, 2010

Hi Melisa,

I don't see any problems on the results for f you search for Chris Brogan or Chris Brogan Blog sometimes it takes a while to
get index in Bing bu it will surely get there.

Sally Dillon
Sep 05, 2010

This comment may not apply to blog posts but when I use Wordpress as the CMS for a regular website, Bing ranks my WP websites really fast - much faster than Yahoo or Google, particularly for a new website with a new domain name. Try using the keywords in the domain name if possible. Bing seems to love that. I'm getting top positions on Bing in the local search arena with WP websites that have keywords in the domain name.

Nov 09, 2010

As far as I'm concerned Bing is Micrudsoft's Pirated version of Google, As Java was bought by Micro?

Nov 15, 2010

I have the same problems with Bing. My blog won't even show up for searches of my name when it's present everywhere on my blog. I'm also using Blogspot.

Apr 05, 2013

thnx for hte post but i have same probleim in bing ?!

Doug Jenkins
Dec 06, 2017

I just did a Bing search on "rank on bing worse than google" (without the quotes) and this page made it onto the first page of hits (just), so that's something I suppose.

The reason for the search was that when I do a search for a topic featured on my blog, using generic terms without the blog name or my name, I invariably find hits near the top on Google, but very rarely anything on Bing. This seems strange, since the blog heavily features the use of Excel, mostly with positive comment about its usefulness in the field of engineering.

Looks like I'll just have to settle for being popular on Google, which is better than the other way round.

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