Google PageRank Update: April 3, 2010


So looks like the ongoing rumors of Toolbar PageRank's demise have been greatly exaggerated. Amid rampant speculation that the lil' green pixel bar would soon be extinct, Google has once again updated their Tool Bar PageRank (TBPR) metrics. I can hear the collective groans of SEOs across the globe on this one.

The Google PageRank update is occurring as I write, at 10 a.m. on Saturday, April 3, 2010.

If you're keeping score at home, this is the first PageRank update of 2010. It coincides with previous year's changes, which have all occurred in April the last three years. Maybe this is Google's way of heralding the advent of Spring. Who knows...

I noticed the changes occurring while doing some client work this morning. As I was editing text on the client site's home page, I watched in delight as the pagerank toolbar blossomed from a sad, dull, lifeless gray to one flush with vibrant green pixels, four to be exact. Now, I know most in the SEO community condemn toolbar page rank, and I happen to be in that camp to some degree. However, clients have it in their heads that toolbar pagerank is very important, so this jump from PR poverty to a PR4 will make them very happy. So who am I to argue? ;)

For reference, Google PageRank is a link analysis algorithm (named after Larry Page, co-founder of Google), which Google uses to assign a numerical weighting to measure the authority, value or importance of a webpage. Nobody outside of Google knows the actual PageRank of a document.

Toolbar PageRank, on the hand, is the green pixel bar that displays on your toolbar and something Google says is "for entertainment purposes only." Sure, Toolbar PageRank may be a suspect metric, but it's all we've got to go on because Google's not giving us a peak at real PageRank. Personally, I feel TBPR offers a decent way to evaluate the link health of a website. But that's just me.

Either way, I'd be very curious to know if anybody else seen evidence of this latest PageRank update?

Previous Toolbar PageRank Updates

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Apr 03, 2010

Hello thanks for the heads up. Well I will admit I am curious as to how our PR went from a PR3 to no PR. Dare I say we have been banned by Google? I am not sure why but you never know with Big Brother @ Google. Granted we have been busy with clients, and looking at their PR they are happy. I have never been one to promote PR but as you have mentioned clients love it and who are we to argue. I will now do a walk of shame and lick my PR0 blog and see what happened.

Ken Lyons
Apr 03, 2010

My condolences on your loss of TBPR. Google giveth and Google taketh away.
So cruel...

Dana Lookadoo
Apr 03, 2010

Nice reporting, Ken!

We all talk about PageRank being dead and not meaning anything. However, we (and clients) still use it as a relative measure of a page's importance. Interestingly, when PageRank goes up, traffic and leads seem to follow. It's also one of our measures of page authority when linkbuilding. We know it's not god and should not be a KEY performance indicator.

It is interesting that Google will be putting resources into updating PR 3-4 times a year. That begs the question, "Why?"

Ken Lyons
Apr 03, 2010

Hey, Dana.
Yeah, I look at TBPR as a crude way to evaluate a site's internal "link health." Clients, on the other hand, go bananas for pagerank. So when a client site sees a nice boost in TBPR, I'm the first to let them know (and take full credit for it. hah!). But if PR holds steady or drops, then not so much.

Apr 03, 2010

although there's been a delay in the google pr update i'm glad some of my sites pr gone up.. cheers
Apr 03, 2010

It is the time to celebrate.My blog page ranking doubled to 6!. Thanx Google!

Apr 03, 2010

This time Google page rank update come as a good news for bloggers. My main site page rank remains
at 5 but my new blogs page rank moved to page rank 3 :)

Apr 05, 2010

My blog ranking doubled to 6 after the update. Time for celebration.

Apr 06, 2010

My business website page rank up to 3. It is time for celebration.

Apr 15, 2010

Well i guess everyone does go bananas for PR including me :P !