How to Get Deep Links with Optimized Anchor Text from a PageRank 6 Website


On-page SEO just isn't enough to secure great rankings. You also need incoming links, which signal to search engines that people value your content. You'll get the best results if these links are:

  • From high-authority domains
  • Relevant to your marketspace
  • Deep, i.e., not just to your home page
  • Optimized with targeted anchor text

So how are you supposed to get these links? Write great content and hope for the best? Yes, to some extent, that's a strategy, but unless you're very patient, you'll probably want to be more proactive about getting good links.

One way to do this is by writing guest posts for prominent blogs in your space. The WordStream blog invites proposals for and submissions of guest posts that cover topics of interest to our audience (including SEO, PPC, keyword research and management, social media, and general Internet marketing).

In return for your expertise, we can offer:

  • Links back to your site, with the anchor text of your choosing
  • A link from a PageRank (PR) 6 domain
  • An opportunity to gain traffic and new readers

If you're interested in writing a guest post for WordStream, send me an email.

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Jul 27, 2010

"Write great content and hope for the best?" -- LOL... As much as many websites proclaim this as THE WAY, that's not a strategy really. Time and time again, people have seen that this doesn't work. I'm not saying that great content is not required. It is. But this puts us in the "necessary but not sufficient" realm...

Elisa Gabbert
Jul 27, 2010

Hi Adam,
I agree, sitting around and hoping that people will find your content is a waste of time, and a waste of good content! Thanks for commenting.

Jul 28, 2010

Yep, I believe if you are going to "hope for the best" you may just wait for a very long time. The time spent on creating just one valuable (PR3+) link is certainly worth the effort over the long run. No other way out here, but to have a scheduled program for regular quality link building :-( unless you can afford an SEO company, and as we know, they don't come cheaply...No wonder, taking into account the required work involved. I have been following a guy called Mark Ling who has some very interesting ideas in this regard.

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