mbzrxpgjys - Bing Copies Google - The Bing Sting - But Who Cares

April 11, 2018

The newswires are today reporting that Google is accusing Bing of copying their results.

In a ridiculously dorky plot, Google spent months developing a Bing sting operation. They created random words such as "mbzrxpgjys" or "hiybbprqag" that had no legitimate matches on Bing or Google searches. 

Google then it created its own "honeypot page" (yes, they actually called it a honey pot page! lol) with Research in Motion at the top of the page.

Within a couple of weeks Research in Motion began appearing at the top of Bing searches for mbzrxpgjys.

The following screenshot illustrates the search results for mbzrxpgjys on Bing and Google:



Stefan Weitz, director of the Bing search engine at Microsoft, admitted in an interview that the company studies how certain users interact with Google in order to improve Bing. It does this by looking at information that users of Microsoft's Internet Explorer or the Bing search toolbar voluntarily share with the company. But Mr. Weitz added such data is just one of more than 1,000 "signals" that Bing uses for its own search results algorithm.

But really, does anyone feel any sympathy towards Google?

Personally, I think the real story here is that the Bing search engine algorithm leverages over 1000 signals!


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Larry Kim

Larry Kim

Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.