Start an SEO Business in 3 Ridiculously, Impossibly Easy Steps


Starting an SEO business is easy

How many of you out there have always wanted to start your own SEO company, but were intimidated by all the work, experience and investment it would require?

Obviously, you never bothered to Google "how to start an seo business," because if you had, you would have found this eHow article which explains just how easy it is to do!

In fact, according to eHow, you can start your own SEO business in three stupidly simple steps:

1. "Create your own website." This is crucial because if you don't even have a website, how are you going to convince people that you know anything about the Internet? Don't get too caught up in this part though – just include your email address and phone number so people can reach you. That should about do it. (Oh, also: Add a blog and blog a lot about SEO and make sure all your posts are optimized. Easy, right?)

2. "Create a page on your website discussing your basic fee structure and what you can offer your clients." This could get a little tricky so I've created a basic pricing template you can use.

SEO Pricing

(The great thing about this model is that since you've already done all these things for your own business, you'll be able to charge people when you do the same stuff for them.)

3. "Advertise." Seriously, that's it! Once you have a website and an idea of how much you are going to charge people, you just need to tell people that you have a website and how much you are going to charge them! SEO is so easy, I don't know why everybody doesn't do it.

Seriously guys – what are you waiting for?

P.S. The eHow article was published last summer, but I got a handy pointer to it from someone in my Twitter feed this week. (I can't remember who shared it, and can't find it due to Twitter's cruddy search capabilities.) Whoever it was, thank you for changing my life!

What Kind of Commenter Are You?

For those of you who aren't feeling quite so ambitious today, why not start small and leave some blog comments? But it's helpful to first determine what kind of commenter you want to be. Helpfully, Brandon Scott Gorrell has laid out some options for us on Thought Catalog, such as:

  • Commenter Who Comments Merely To Establish That There Is A Typo Or Minor Grammatical Error in An Article
  • The Commenter Who is Upset About An Article Seeming ‘Hipster’
  • Commenter Who Didn’t Read An Article Because It Was Too Long
  • Commenter Who Doesn’t Care About an Article But Cares About Commenting on the Article That He Doesn’t Care About the Article
  • Commenter Who Is Incredibly Offended By The Editorial Direction of A Magazine And Comments That ‘This Magazine Has Gone to Shit’ and That He Doesn’t Read The Magazine Anymore

For some good examples of this last type, please visit TechCrunch.

It's important to note that none of these are spam comments. If you want to leave spam comments (which are very helpful if you're starting an SEO business! See above) you'll want to try one of these 10 comment types.

Web Marketing Highlights This Week

I'm officially closing my sarcasm tag. From here on out, it's all sincerity, all the time. Some good posts I read this week:

The blogs were abuzz this week over Google's "Farmer Update," which aims to keep content farms out of the SERPs. (For more on the update, read Danny Sullivan's summary and some thoughts from Aaron Wall and Dave Harry. Also, Andy Beard created a custom analytics report to determine if the update affected your traffic; he said he believes the algorithm grades your site similarly to Quality Score in AdWords, so "search traffic from Google is more expensive for lower quality sites.") Not wasting any time before deciding its business model sucks, Maholo has already laid off 10% of its workforce in response.

In light of all the recent hubbub about JC Penney, David at Distilled wrote up a great post asking whether competitors can use spammy links to harm your site. He explains how to find shady links and get them removed. reviewed 10 great link bait concepts and why they worked.

In this video, Brad Geddes provides step-by-step instructions for testing low-volume ad copy.

Jason Kottke explains how to do social media right (see Zappos) and how to do it wrong (ahem, United Airlines), by example.

And finally, for fun, here are six video game concepts we need to bring into common parlance, such as "Hammer Bros. Suit," which signifies "Any possession or version of a thing that makes everything else look like shit by comparison." As in: "The new John Deer riding mower is the hammer bros. suit of lawn-mowing solutions."

Happy weekend, all!

Find out how you're REALLY doing in AdWords!

Watch the video below on our Free AdWords Grader:

Visit the AdWords Grader.


Mar 04, 2011

you forgot the biggest story in social media this week.... Charlie Sheen wins the world record of 1M twitter fans!! (lol)

Aaron Bradley
Mar 04, 2011

OMG, I have a website, Elisa! And with your template I can come up with a pricing structure! And as for advertising ... wait, this comment is sort of kind of an advertisement, isn't it? And there's that kiosk down the street, you know, where people put, like, notices for English lessons with tear-off telephone numbers - I can do that, 'cause actually I have a website AND a telephone!

I'm basically already there! I'm so excited I'm beside myself!!! I'm gonna phone mom and tell her I'm an SEO! I'm gonna be rich! And famous!

Thanks a lot for this great idea - time to me to get to work on it!

P.S. - What's "SEO?"

Elisa Gabbert
Mar 04, 2011

Aaron, I'm not really sure, to be honest -- if you find out please let us know!!!

Richard Kraneis
Mar 04, 2011

Starting an SEO Firm? No thanks.

Seriously, I've never thought of starting an SEO firm. I actually have a clue of how difficult SEO is to do effectively. Good SEOs are hard enough to find, and WordStream seems to be a nice place to meet some of them.

But I do find it tempting to hang out a shingle or do a small website that does online marketing. I've met business people who are incredibly smart that wouldn't know online marketing if it fell on them. I call it "smart people" disease.

Of all the things I have ever studied (Economics, Russian, MBA), online marketing and SEO in particular are the most complex and demanding.

If ever I go "pro" and do online marketing full-time, you folks will know about it pretty quick.

Have a Great Weekend

Elisa Gabbert
Mar 04, 2011

Thanks, Richard! Same to you

Maneet Puri
Mar 08, 2011

I'm wondering whether those incredibly bad strategy will work for anybody? In spite of placing extremely catchy elements on our web page, we tend to get low traffic and perhaps, low potentials. It is pretty obvious that the service seeker would love to know about what you're worthy of.

May 24, 2011

Well its obvious that its not possible to seriously explain how to start an seo business within a 500-600 word ehow article. To be honest, I dont know why they bothered. This really is pretty crappy.

Youthful Investor
Jan 05, 2012

I love this because it is so simple. That's it! These three steps and progress is made. I have been thinking way too long about creating my SEO business. I just need to dive in and get started. I know what I need to do and now I'll just do it! Thanks!

Arthur Sparks
Jan 05, 2013

This is the most basic element. Search engines, fundamentally speaking, process your search query by finding website contents that are identical and/or related to the keyword that you have searched. It is important for websites to be able to incorporate certain keywords or keyword phrases on their website's contents to increase the probability of a higher ranking search result.

Oct 30, 2013

And so it continues... the proliferation of SEO companies that know nothing about business (let alone how to run one)! Good luck folks, you're going to need it!

Nov 03, 2013

What ?? Boy do I feel stupid. I mess around for hours and hours reading and testing and trying different ideas . And for me atleast SEO . Is a difficult ever changing tedius project. My God . I would absolutely go insane if I were to try it for a living or sum extra extra extra cash. Humph ? !!

Jun 11, 2014

I am pretty sure that if the person has the skills to optimize any website - he is also able to create his website and give the folks the prices for what he's doing :) I think You should focus on how to learn SEO. Thanks :)

Jul 31, 2014

I clicked on this article with genuine interest and excitement! I think that template will work for any business - butcher, baker, candlestick maker ......

Feb 12, 2015

Step 4 - Know something about SEO and ranking clients.

That would be the most crucial step in my book...

Leave a comment