Our Top SEO Link Building Posts of All Time!


If there’s one thing I’ve learned from looking at our analytics over the years since we launched this blog, it’s that People. Love. Link building. Articles about link building consistently drive the most traffic over time. Why? It’s not the only thing that matters for SEO – you also need great title tags, strong information architecture, etc., etc. Those posts do pretty well too, but there’s not as much to say about them.

My theory is that link building is more like a game, and I bet a lot of SEOs grew up as gamers. SEO link building isn’t just a matter of learning a few basic best practices and applying them. There will always be new ways to score links, and getting a great link is a triumph for an SEO. It’s like a new top score on Donkey Kong.

Donkey Kong

Are you the King of Kong?

Since we’ve published so many popular link building posts here, I decided to round them up for easy reference.

Our Top 10 Most Popular SEO Link Building Posts

  1. How to Create Amazing Backlinks – Why build mediocre links when you can build amazing ones?! This post outlines a five-step process for discovering what people are linking to, who’s linking to it, why they’re linking to it, and how you can get in on the action.
  2. How We Got a Link from The New York Times – A case study on a successful example of link bait. Link bait’s not a dirty word around here!
  3. How to Get Do Follow Links from Wikipedia Articles in Four Simple Steps – Yes, yes, we know that Wikipedia links are no-follow. This post is actually about “a means for accumulating passive, recurring, and authoritative links to content by leveraging the popularity and search prominence of Wikipedia.”
  4. Want More Link Juice? Here’s an Easy Way to Get It – This post explains how to find pools of link equity in your site and “drain” them to other pages.
  5. What are the Top Article Submission Websites for Link Building? – In addition to his four favorite article submission sites, Ken Lyons shares some tips for getting your articles accepted and syndicated.
  6. Advanced Link Building: Clone Your Most Successful Link Profiles – You know it’s worthwhile to analyze links on competitor sites, but did you know you should also be examining your own link profiles for link opportunities? This post explains how to replicate the success of your strongest ranking page on your weaker ranking pages.
  7. Five Experts on SEO Link Building – Garrett French, Ben Wills, Wiep Knol, Debra Mastaler and Julie Joyce answered eight questions on link building tools and strategies. Expertastic!
  8. Link Building Magic: How to Turn Citations into Links – Take a day off from trying to get a link from the NYT every now and then and tackle some low-hanging fruit, like turning mentions of your brand or products into valuable links.
  9. Five Myths About Link Building – Larry tries to dispel some persistent link building myths – for example, that reciprocal links are always bad.
  10. Link Building 101: 5 Simple Ways to Build Links that Have Authority AND Great Anchor Text – A lot of the above posts are pretty advanced. This one’s for you link building beginners!

Link Building Wild Cards

Here are a few more that didn’t make the top 10, but that I think you’ll like anyway:

A Few Link Building Guest Posts

And finally here are some of our best link building articles from guest authors:

Now go forth and build some links!

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Law Firm Pay Per Click Marketing
Nov 14, 2011

Thanks for the article round-up this will be helpful!  Link building is constantly changing and it's a challenege.  You have to stay on top of it if you want to succeed, and we're probably all looking for ways to do it better, do it faster, do it easier, and just be as successful at it as we can.   It's no wonder these articles are so popular.

Homer Nathaniel
Mar 05, 2014

"Link building is constantly changing and it's a challenege.  You have to stay on top of it if you want to succeed, and we're probably all looking for ways to do it better, do it faster, do it easier, and just be as successful at it as we can.   It's no wonder these articles are so popular." I agree with you!

Richard Kraneis
Nov 14, 2011

Gold on the Ground What else can we call a collection of WordStream's top SEO link building posts of all time? Today I did something that makes tremendous sense in keeping track of WordStream's golden nuggets.  Using www.igoogle.com I created a new label for my WordStream category.  I quickly added this post to that category. I can think of few things more esoteric than building backlinks to discuss with family and friends.  They'd rather hear my stories on Abraham Lincoln or old cameras than hear me discuss how to build backlinks. But learning how to build backlinks is the "gold on the ground" of SEM.  In the past month I've made progress with backlinking and now have some pages seeing page #1 of Google that have never seen it before. Thanks for the "gold on the ground" Elisa.  I look forward to reading all of the highlighted articles of this post and reaping the benefits of better backlinking. Richard KraneisChicago, IL USA

Nov 14, 2011

Thanks for the great info.  I have been putting some time into link building recently and this roundup is very helpful.  However, I did notice that the link for What are the Top Article Submission Websites for Link Building?  is broken.  It looks like the URL is typed in as ".co" instead of ".com".    

Elisa Gabbert
Nov 14, 2011

Whoops! Thanks for letting us know -- it's fixed!

Shailesh Tripathi
Nov 14, 2011

You are doing great work making this website a hub of knowledge. Best for newbie. Your article on keyword is very interesting and appealing to readers. Thanks and wish to post you more article about it.

Chris Andersson
Apr 14, 2012

Hi WS.I just got here yesterday from a Google search and I just have one thing so say about this site.It's AWESOME, loads of useful tips and information, I read for 5 hours straight yesterday and will continue today.Thanks.

John Smith
Apr 17, 2012

AWESOME..... Thanks for sharing the great informative tips regarding SEO link building.

Salman Zaib
Jan 30, 2013

Awesome & Informative blog post. Today SEO is key to success for online business.

Feb 20, 2013

Killer site great content from A to Z keep up the good work!

off page services
Mar 17, 2013

When you say black hat, it simply is against Google's terms and conditions. I agree with this article all the way. Why experiment knowing that it naturally fails? Let's get on the bright side of marketing and that is by using white hat SEO in all the campaign.

Mar 19, 2013

Really nice article and appreciation for the quality information!! In many ways I've found this post responsive sounds and meaningful as well. I'll definitely try to follow mentioned educative views as much as possible for better SEO link building success. Thanks for fantastic article.

Spook SEO
Jan 17, 2014

Thanks Elisa for your informative post. In order to build high quality backlinks to my site, I use blog commenting, forum posting, social bookmarking and article submission.

Hijbullah Amin
Mar 01, 2014

Elisa Gabber, I am totally agree with you that link bulding is more like a game.  We have to do it with a enjoyable manner, without we can't success. Your all information in this post are very valuable, especilly  "Our Top 10 Most Popular SEO Link Bulding Posts". I, personally, think  if anyone  reads this all posts sincerely, he has no problem in proper link building... And at  last, it can be said without any doubt that you have done a great job.  

Joseph Randall - How to Do SEO
Mar 03, 2014

OMG, thank you for posting this. I am new to linkbuilding and it's not easy for me. I've been searching for some info on the subject. 

Darlene Williams Holding
Mar 05, 2014

Great! i am new to SEO and im seriously wanted to increase my rankings as well. Trying everything i searched upon on google... you nailed it! The tips you posted here are very very helpful on my end! Thank you so much!

Mar 20, 2014

I am new to this business and running a small business of web marketing services, I must say you have written a complete guidelines over link-building.Really very helpful for me specially.Brian 

Apr 22, 2014

Awesome article elisa.This blog is very useful for new commerce in online markrting. There are lots of advantage of link buliding like it increase PR of your website and also increase traffic on your website.

Dasangam Rahul
Jun 18, 2014

You have advanced link building strategies which will be helpful to many beginners like me.Thanks for sharing all these link building article and hope you write more articles related to it.

Jul 09, 2014

Awesome article!! Full of relevant information and perfect to learn about the advantage of link building. I have been running a small family based business for 10 years and looking forward to get more information about link building. This article is a true guide that helps me to improve PR of the website through appropriate link building.

John Messy
Sep 10, 2014

Having a local business, you must always think how you can attract people on website. Then get them visit you actual place. Using local listing can be very helpful for it. There are lots of different things you can work with SEO to boost your ranking in Google. You gave great points here. Thank you for your great blog and I enjoyed reading it keep the good work.I hope can share with you together more wonderful blog,. 

Fernando Biz
Sep 11, 2014

Amazing article at time when everyone is looking to know how to build the links that can seriously rank websites on the SERP's. Thanks

Sep 16, 2014

You have given very nice post regarding link building. According to the changes and updates of Google and other search engine, we have to change our strategies of link building. Now quality is more important than the quantity.

custom seo services
Nov 05, 2014

Thanks for sharing a huge list of informative articles. I Have paid account of wordsteam. 

May 13, 2015

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I certainly get annoyed even as folks consider concerns that they plainly do not recognise
about. You managed to hit the nail upon the highest and also defined out the entire
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Will likely be back to get more. Thanks

Nov 16, 2014

Thank you for your article and your blog..Have a good day!

Nov 18, 2014

Link building has become so complex and filled with noise and different tools since the dawn of SEO. More people create more spammy and crappy tools.They get slapped, then figure out another slightly better (at least hopefully somewhat better) method.I think most forget what linking is supposed to be in the first place. What it's meant to be.All the short term tactics will come and go and those who rely on them will fade out sooner or later.

James Watkins
Nov 20, 2014

You are right on the button, the reason link building articles drive so much traffic is people are always looking for new ways tyo promote a website.

Sinelogix Technologies
Dec 02, 2014

Hey Thanks for sharing this with us. Here I got chance to learn many smart  things in a single post. Thanks once again.

Mark Zinger - Affordable Seo Service
Dec 08, 2014

  Thanks for compiling all these valuable posts in one place. I went through some and they contain quite useful information especillay for beginners. hT 

Dec 13, 2014

It’s important to define your objectives. This is the basis for building your website to make your audience take actions that will help you achieve your objectives. Want them to buy? Set up an ecom store. Want them to leave their contact details? Provide a form for them to fill in. Align your website with your objectives.

Dec 15, 2014

I really enjoy to read this article, and i also really need this information for link building as a beginner. Thank you very much..

Apr 24, 2015

this post has open my eyes about how important backlinks for seo, without backlink the good article will useless. thank you

James Pollard
Dec 05, 2016

It never ceases to amaze me how powerful link building can be. You really feel the sting if your links disappear. :-/

Mar 06, 2017

You have mentioned live working methods to build quality links. SEO link building methods are more important for build a links.

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