Over the past few months we’ve been walking through several areas within the AdWords interface in great depth. We started with Google AdWords Ad Extensions and most recently wrapped up a series of posts on Google AdWords Reporting with the Dimensions Tab.
This will be the first in a series of posts about AdWords campaign settings:
As with each of these series, the main objective here is to help AdWords advertisers better navigate the increasingly confusing AdWords interface, and also to be able to help impart best practices for setting up your AdWords campaigns. If you can’t wait for the individual posts in the series and want a quick AdWords campaign audit as to whether you’re adhering to best practices within your AdWords campaign, WordStream has a free performance grader which will tell you if your campaign settings are suboptimal.
If you’re willing to wait, though, here is what we’ll cover in the coming weeks:
In addition to the nuts and bolts of how and where to edit these campaign settings, each post will offer specific advice for which settings work best with which campaigns. If you have any specific questions or areas of interest regarding AdWords campaign settings (either how to change something or just general best practices) leave a comment and we’ll try to address your question in the series!
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