This guide on creating and optimizing high-ranking YouTube video content for your business, which can appear on Google, the YouTube site, and the YouTube for mobile app, is divided into two parts. Today, we will be posting part one, which covers:
In Part 2, we’ll cover uploading videos to YouTube and how to optimize your video content with VSEO.
Having a hard time getting your business to show up on Google’s first page? You might be surprised at just how much a YouTube video could help.
In an aim to give searchers the best set of results possible, Google has continued to grow its blended search results, offering videos and images in addition to classic website content on Google’s valuable first page.
This can be frustrating for some businesses that once had first-page rankings, but have since been pushed off by video and image results.
The blended search results can work in your favor too though, especially for small businesses. Create the right kind of SEO-friendly YouTube videos, and you could find yourself with some prime Google real estate that’d be much more difficult to obtain with a regular webpage result.
While it can be difficult to usurp well-established competitors from the top webpage queries, the competition for videos is much lower, giving smaller businesses an enormous opportunity to rank high in the SERPs.
Some businesses, like Orabrush, have been lucky enough to create video ads that have gone viral, but hoping for results like this can set you up for failure—having a video “go viral” is unlikely and difficult to achieve.
Instead, create a video that isn’t a blatant commercial, but instead provides valuable information people will want to share with their friends. Consider:
With people becoming increasingly reliant on searching the web for help and advice, I’m more in favor of the educational resource videos. People will be grateful to you if you teach them something, and while it requires some selflessness on your part, demonstrating the knowledge and confidence you hold in regards to your industry works in your favor. Plus, with the help of video editing software and even your iPhone, it’s easy to create good quality videos on your own, from your home even!
Some example ideas might be:
When brainstorming your video content, also think about:
Consumer video recording devices work great, and depending on the quality, your webcam might be just fine too. Don’t worry if your video doesn’t look super professional—a bit of that home-made quality assures viewers that it’s not just another commercial video.
Before recording, review the main points you want to talk about and practice several times. You can give a quick plug for your business at the beginning and end of your video, and be sure to include a link to your site.
You’ll want to keep the complete edited recording relatively short: ideally between 2-3 minutes. There’s a wide selection of free editing software available that will do the trick so long as you don’t want to get too advanced. You might even already have some video editing software on your computer without realizing it—Windows usually has Movie Maker packaged, and Macs have iMovie.
Bonus Hint: You technically don’t really need to record a video – you can use screen captures or slide shows just as easily. Where is the fun in that though? You’ll never get discovered by Hollywood that way.
In Part Two of our video content guide, we’ll cover steps three, four, and five, which discuss optimizing your video content for YouTube in order to improve your ranking in the SERPs.
Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and dogs of all shapes and sizes. When she’s not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel.
See other posts by Megan Marrs
Please read our Comment Policy before commenting.