This is the second post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. The first post focused on the Google AdWords change history tool, and in this post we’ll be walking through the AdWords conversion tab.
Within the conversions tab you can perform a number of tasks:
Most of the value of the conversions tab is really in managing conversion settings – the reporting capabilities within the campaign and dimensions tabs are pretty minimal in comparison with the options within the campaign and dimensions tabs, so the core value for the tab is in being able to manage your various goal settings, such as adding goals from analytics, editing goal values, getting a hold of the tracking code for various goals, etc. This can be valuable for anyone looking to make these types of modifications, or looking to get this information about an existing account that they’re accessing for the first time.
In the next post in this series we’ll look more closely at the Google Analytics integration within AdWords.
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