10 SEO Reasons to Add Facebook to Your Content Strategy


Over a year ago now, both Google and Bing announced that they factor social signals from social media into their organic search algorithms. As the lines between social media and search engine optimization continue to thin, social media will gain importance for SEO. As Google described it, social media is about relationships and relationships prove relevance. Relevance is at the core of organic search.

It’s well known that Facebook has 845 million active users and 50% log in daily. These numbers are astounding! I guarantee you that your customers and prospects are included in those numbers. They are on Facebook and they’re likely trying to engage with your brand.

If you don’t yet have a Facebook Page for your organization, you really ought to consider optimizing your content marketing strategy to include one.

Here are 10 SEO reasons why your organization needs a Facebook presence as part of your content strategy:

  1. Facebook SEO GuideGoogle and Bing crawl and index Facebook Pages because they are publicly available. As a result, Facebook Pages do indeed come up in the search engine results pages (SERPs).
  2. Google announced in early November 2011 that they now crawl and index Facebook Comments.
  3. People are starting their branded searches at the Facebook search box. Test to see if your brand comes up when you search for it in Facebook.
  4. SEO is now about web presence optimization (WPO) and Facebook is a must for any web presence.
  5. Your target audience (unless you think they’re not included in the 845 million Facebook users) is hanging out there.
  6. The “Like” button is the new “backlink.”
  7. The “Liker” (the Facebook User who did the “Liking”) is the new “lead” or “contact.”
  8. Your Facebook presence adds quality backlinks to your website.
  9. Facebook is accessible on mobile devices, giving your prospects and clients easy access to your content and brand.
  10. Your competitors most likely have a Facebook presence.

SEO as a digital marketing tactic continues to evolve because our friends, at places such as Google, keep adjusting their organic search algorithms. In fact, it is estimated that in the past 12 months Google made 500 adjustments to their algorithm. As the lines between SEO and social media continue to fade, we can count on one thing – that Google will continue to tweak their algorithm to include more emphasis on social signals coming from not just Facebook, but also Twitter and Google +1.

Learn how to optimize your Facebook Page for organic search and improve your web presence. DOWNLOAD: SEO your Business Facebook Page for Google – A How-To Guide

by Krista LaRiviere, CoFounder & CEO of gShift Labs, a web presence optimization company. She blogs and speaks about SEO and the importance of social media, public relations, and press releases to SEO. Her team has helped hundreds of organizations get control of their entire web presence in order to rank higher organically in the search engines. She believes SEO campaigns should be just as easy to execute, track, manage, and measure as email marketing and paid search. Connect with Krista: @KristaLariviere, +KristaLariviere, @gShiftLabs, +gShiftLabs, and on Facebook.

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Scott, Manchester SEO Consultant
Apr 04, 2012

Also you can sort of compare the likes of your facebook page to an email list. The people that like your page are like your email subscribers and you now have access to post updates to them and interact with them whenever you want. This provides further revenue opportunities as every now and again you promote a product to them just like you would with a list and if you do it correctly then you can see a flurry of sales.

Arjunan KS
Jan 05, 2017

Yes scott and also your facebook business page should be optimized so well that more than your website your facebook page will appear in the SERP and this makes you more authoritative in your field this is because people like what you do on your social media like facebook more than what you do on your website or blog.

rambabu seo
Apr 04, 2012

conent is one vital and important thing in social media which every user like it if that is smoething very intertesing to them. So our focus is to create something very amazing things what users are trying to find if they get it , they would love to share wherever they can do. .also market your brands value with that

Floyd Rob
May 31, 2012

Really nice discussion about that reasons to add Facebook to my website content strategy. Thanks for supplies this conception!

Bert Crunxa
Jul 20, 2012

My favorite part about facebook pages is that the reader opts in and that they are already interested in what I have to say. No "cold calling" so to speak.

Andrew Simeona
Sep 05, 2012

Agree with Bert. There is so much to love about the power of marketing through the social media force that is Facebook.  Although I think there is a lot of room for improvement in the approach on facebook, I like the direction its headed.

Oct 01, 2012

 Google and Bing crawl and index Facebook Pages because they are publicly available. As a result, Facebook Pages do indeed come up in the search engine results pages (SERPs).

Rusty Craig
Oct 07, 2012

A very common thing I know about Social Media Marketing that is Content is king, Content is the only thing which makes interaction with others and spread awareness about your services and products. If you wanted to be succeed in social media marketing you will have to generate great reading content.

posizionamento e indicizzazione
Oct 30, 2012

I have noticed that for a site is not indexed faster and more convenient to have more social network profiles to quickly reach visibility on search engines

SEO Cardiff
Nov 28, 2012

Social media now has a massive impact on your seo efforts, though private tests we have shown that websites with social signals constantly outrank those without

Rainbow SEO
Dec 14, 2012

I think facebook is useful in the IM game, but mostly for branding. Social media doesn't really contribute much to sales. 

Mar 25, 2013

I have been using Facebook and promoting the use of Facebook within a clients digital strategy.Another benefit that I find from using facebook and a way to incorporate into a blog or website is allowing users and the audience to comment via Facebook login which then opens up the Facebook discussion even further on their profiles and ours.

Vanessa Chrales
Jul 03, 2013

Very true thing you have mentioned here. Facebook users are very active in searching the most appropriate things. So your content will be promoted  better if you share it in Facebook. Very nice post!! Keep Sharing like this :)

eBrand Shipping
Nov 22, 2014

Nice Post! I wanted to thank you for this great read!! I definitely enjoyed every little bit of it. I have you bookmarked to check out new stuff on your post. Thank You!

Jul 09, 2015

I was guessing if You Could write a little more on this subject? I'd be very grateful if You Could elaborate a little bit more.

Ranker Media
Dec 22, 2016

When a user enters a search query into Google, results with relevant keywords in the URL are more likely to be returned than unreadable,

plak beha
Oct 18, 2017

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plak beha
Nov 14, 2017

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