Announcing the WordStream Internet Marketing 150: The Top Internet Marketing Software/SaaS Providers 2012

Elisa Gabbert
September 26, 2017

The Internet marketing industry is a vast sea of companies of different types and sizes, operating in areas from email marketing to crowdsourcing to SEO.

It’s virtually impossible to operate a business in 2012 without engaging in Internet marketing, and it’s very easy to get lost in this sea of providers. So we’ve created a map to guide you on your journey through the Internet marketing landscape.

The WordStream Internet Marketing 150 compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.

To conquer web marketing, you must develop a strategy in these 10 key areas. Here is your map to help you navigate these rocky waters! (Click the map to enlarge.)

Below you’ll find our full list of the 150+ market leaders in the Internet marketing space. We chose companies that represent innovation, value, and proven results. Offerings and services from the companies in the WordStream Internet Marketing 150 will help you save time, be more productive and grow your business.

Congratulations to all the companies who made the list! If your company was a winner, don't forget to collect your winner's badge to display on your website or blog.

Top Content Marketing & Blogging Applications

WordPress
Typepad
weebly
Posterous Spaces
Joomla
Drupal
Blog.com
SquareSpace
Acquia
Sitefinity
Alfresco
Textpattern
Kapost
Compendium
Ektron
Moveable Type
CrownPeak
Ceros

Best Conversion Rate Optimization Tools

Google Website Optimizer
Adobe Test & Target
ThomasNet Navigator Platform
Unbounce
Visual Website Optimizer
Invesp Pii Conversion Optimization
Optimizely
Ion Interactive
Monetate TestLab
Maxymiser
sitespect
Traffiliate
Vertster
Amadesa
Hiconversion Pro
Wingify Visual Website Optimizer

Top Crowdsourcing Platforms

Amazon Mechanical Turk
oDESK
Elance
99designs
Guru
PeoplePerHour.com
CrowdSPRING
Trada
IdeaScale
Telligent
CrowdSource
Accept360
Spigit
Chaordix
evly

Best Email Marketing Software

Constant Contact
AWeber
MailChimp
iContact
CheetahMail
Vertical Response
ExactTarget
Bronto
MadMimi
Campaign Monitor
Lyris
SendBlaster
NetProspex
EmailBrain
Responsys
Pinpointe On-Demand
Mailigen
Arial Software

Best Marketing Automation

Marketo
HubSpot
NetSuite CRM+
Eloqua
Silverpop Engage
Pardot Marketing Automation
Vocus
IBM Unica
Optify
SiteCore
Aprimo
LoopFuse
Genius.com
SalesFUSION 360
Alterian
Net-Results
eTrigue DemandCenter
Neolane Leads
PlanPlus CRM
Genoo Marketing Automation

Best Pay-Per-Click Marketing (PPC) Tools

WordStream
Acquisio
Marin Software
Kenshoo
Efficient Frontier
BoostCTR
Clickable
Apex Pacific BidMax
Podium adCore
ClickSweeper
Digital River KeywordMax
WordWatch
BidRank

Best Search Engine Optimization (SEO) Tools

SEOmoz Pro
Google Webmaster Tools
SEO Book
SEOQuake
MajesticSEO
Raven Tools
Searchmetrics Suite
Sistrix
DIYSEO
Web CEO
Conductor Searchlight
Ontolo
Linkdex
GShift Labs
FlamingoSoft SEO Administrator
Trend Metrix SEO Studio
Apex Pacific SEO Suite

Best Social Media Management Platforms

HootSuite
Wildfire App
Sprout Social
Radian6
Seesmic CRM
Vitrue
Adobe SocialAnalytics
Buddy Media
Awareness Social Marketing Hub
Shoutlet
Sendible
Spredfast SCRM
Crowd Factory
Crimson Hexagon
Postling
Engage121
Syncapse Platform
Mzinga

Top Video Hosting & Management

Vimeo
Brightcove
Viddler
Brainshark
Wistia
Kaltura
Ooyala
vzaar
Pixability
thePlatform
Visible Gains

Best Web Analytics Tools

Google Analytics
Adobe SiteCatalyst
IBM Coremetrics
AWStats
Clicky
KISSMetrics
Crazy Egg
Piwik
WebTrends Analytics
VisiStat
ClickTale
Woopra
Net Applications HitsLink
GoStats
OneStat
Deep Log Analyzer

Elisa Gabbert

Elisa Gabbert is WordStream's Sr. Manager of Content Marketing and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.