Say Hello to Google+ Local. Will it Replace Yelp and Facebook Pages for Businesses?


I was frustrated and disappointed when the news broke that Google retired Google Places services and replaced it with a new Google+ Local. I already spend a lot of time adding and verifying businesses on Google Places and didn’t want to go through the same process again.

However, when I logged in to the new service at, I found that nothing fundamental has really changed – Google just transferred data, adding more information and additional features like business score and recommended local places. Those businesses which are not verified by their owners still require verification by phone or mail, the same way it was on Google Places. Meanwhile, the new local pages look fresh, engaging, and have more features for business owners and visitors.

Here's what it looks like (click the image to enlarge):

Google+ Local

With this new local service, Google is trying to add more traffic and users to Google+ and compete with Facebook business pages and services like Yelp. By combining Google+, Google Pages, and Google Maps under the same roof, Google is (naturally) pushing the Google+ social network, realizing they are still behind with just 100 million user profiles compared to the 900 million users on Facebook. Now, when you search for businesses in Google search, it brings you to the Google+ business profile page, where you can see more photos, business information, and reviews on Google and other networks like Yahoo or InsiderPages. There is no doubt that Google relies on its search power to promote its social networks; it is forcing business owners and visitors to register for Google+ if they want to claim this space for their business or submit a review.

As for now, Google Pages is still active and business owners can log in and update or verify their business there, but most likely it will be shut down in a matter of time.

This is a guest post by Sergey Rusak, PPC Marketing Strategist at WordStream.

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Jun 07, 2012

I don't think people would like to move their efforts onto the Google Local instead of their Facebook Pages untill and unless Google Plus will go viral and show it's effect in online media so curretly I'm also not going to take this news seriously and other's should also wait till the next series of this article informing the commons that Google Plus Local skyrocketed and everyone moving their online promotion efforts more that other places.

Social Media Agency
Jun 07, 2012

I was one of the many people that speny many hours verfying businesses and updating pages for Google Pages. I too am thankful they did not totally do away with it when they switched over to Google+. I like Google+ better and I think people will like it. I don't think it will ever compete with FaceBook but I do think for general searches it is better. When people get on their iPhone or Droid, they do a search for Olive Garden. Google+ will come up. They don't go to FaceBook for this kind of information. They go to Google. It is a whole different animal and it will not need to compete. Therefore, businesses need to make sure their business is on Google+ just for that amount of traffic.

Alex Carlson
Jun 08, 2012

Google+ Local is better now where we can add more information about our business.

Jun 08, 2012

This is very interesting! Since I've only really used FaceBook and Twitter to optimise social marketing for my website, I am interested in how implementing Google Plus could improve my website's performance even further. I found a great website recently which has massively improved my understanding of Internet Marketing on the whole, as well as how I can add certain things to my website to make it even more successful! I'd recommend this site to anyone who is starting out or trying to improve their websites for their online businesses!

Jul 31, 2012

Does anyone report good results after converting to Google Plus Local?It is getting increasingly harder for professionals like me to  get noticed on Google. Is this a technique worth spending time on? ThanksDmitry, Master Plumber 

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