WordStream's Best of the Month, Back to School Edition

September 13, 2017


back to school

September must be such a joyful month for parents – school is basically free child care, right?! Well, OK, only if you send them to public school. But at least they’re out of your hair for about 8 hours of the day.

Why not get into that back-to-school spirit yourself and read up on our greatest hits from the month of September?  

  1. The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising A/B Test – I asked a bunch of awesome folks (AJ Kohn! Oli Gardner! Matt Umbro, Michelle Morgan and others from the #PPCchat crew!) to share their craziest A/B test results. Refill your coffee – this is a long read but full of inspiring ideas for testing your own marketing initiatives.
  2. 3 More (Yes, More!) Ways to Save Money on PPC – Here are a few more little tricks you can use to squeeze more efficiency out of your campaigns, such as closing your A/B tests once it’s safe to declare a winner.
  3. When Did Google Give Up on the Long Tail? – I’ve noticed that Google’s results for long-tail queries are really suffering, and shared a particularly egregious example. Have you noticed the same issues?
  4. 25 Fast Facts About Bing Ads – A bunch of quick stats about Bings Ads, formerly adCenter.
  5. The Road to PPC Hell Is Paved with Good Intentions: 3 Mistakes You Don't Know You're Making – We recently partnered with our friends at PPC Hero to present a webinar on “worst practices” – things you’ve heard you should do that can actually hurt your results. Here are three of those mistakes to avoid, as well as the slides and recording from the webinar.
  6. Organic vs. Paid Clicks: These Are Not the Clicks You're Looking For – A recent UK study found that 94% of clicks go to organic results. So does that mean you should focus on SEO over PPC? Not so fast – the vast majority of search queries are not commercial in nature. Find out why PPC still matters if you’re running a business.
  7. What to Do if AdWords Says Your Landing Page Experience Is Below Average – Google not happy with your landing page? Here are 10 tips to improve your landing pages and get back on Google’s good side.
  8. Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads – Read an excerpt from our latest free eBook, cowritten with Jeff Allen at PPC Hero.
  9. How to Set Your AdWords Budget: New Shared AdWords Budget Options – AdWords recently introduced a new way to manage your budgets across campaigns. Larry explains how it works and whether you should take advantage.
  10. Content Marketing Magic: Aligning Keyword & Content Types with Business Goals – “Content marketing” is a serious buzzword these days, but don’t overthink it or freak out! This post shares a three-step process for defining your business goals and strategizing content that will help you meet them.

Have a good weekend!

Image via woodleywonderworks

Elisa Gabbert

Elisa Gabbert

Elisa Gabbert is WordStream's Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

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