Important Update on WordStream's Infographic Research and AdWords Performance Grader


At WordStream, one of our core values is transparency, so we want to be clear with our readers and customers about some minor changes we are making to our site and our AdWords Performance Grader application. Due to recent changes in Google’s API policy, we have made adjustments to the AdWords Performance Grader application and removed our most recent infographic about Google AdWords. Please read on for more details on the nature of these changes.

What Happened

Google has made changes to their API terms and conditions. The previous version of the API terms and conditions read as follows:

...AdWords API Clients may only use or transfer AdWords API Data as expressly allowed in Section III of this API Agreement and, except in the case of a disclosure of account information to that account owner, only if all the data is in aggregate form that cannot be correlated to specific users or accounts.

Google changed their API terms earlier this year:

The AdWords API Client must neither enable nor allow any party to access or use the account, passwords, AdWords API Data or any other account information of a party other than the then-current end-user (which includes parties acting on an end-user's behalf and authorized by that end-user to do so), whether or not the AdWords API Data is in identifiable or aggregate form.

What does this mean? Our infographic reported data such as average cost per clicks in various industries. This is no longer permitted. Certain sections of our AdWords Performance Grader reported similar averages or benchmarks. This is no longer permitted.

This update to the API terms does not affect our WordStream Advisor product in any way. 

What Are We Doing

Our plan is to comply fully with the Google API terms and conditions. We have a good relationship with Google, and we have been working with them to make sure everything we do is in full compliance.

Our AdWords Grader product is now in full compliance with the updated AdWords API terms and conditions. We will continue to offer the tool as a free service to businesses that need help with PPC, and it continues to be the fastest and easiest way to evaluate your AdWords account performance.

We have also removed the infographic in question from our website.

Our Commitment to Our Customers

We are passionate that all of our uses of benchmark data and our infographics provide our customers with valuable insight and guidance to help them successfully leverage paid search. Success for our customers translates into success for Google. For everyone’s benefit we hope to see Google modify these terms in the future. If you have any concerns or viewpoints about the changes discussed here, please let me know in the comments and I’ll do my best to address them.

Find out how you're REALLY doing in AdWords!

Watch the video below on our Free AdWords Grader:

Visit the AdWords Grader.


Kevin Moran
Jan 10, 2013

Hi Larry,A shame to see the information you shared is nolonger available due to the change in Googles conditions.I picked up some useful comments however from responders to your Oct 29th post at: conversion rates so far are as follows:Conversion from click-through to contact (web form or telephone) = 10%Conversion from click-through to an actual sale = 5%I would like to know if that is about right for the PC Repair industry or I need to do more work on conversions. RegardsKevin

Ethical SEO
Mar 01, 2013

Never ceases to amaze me what Google are doing. Information like this is always invaluable for research and a real shame to see it has gone. I hope everything works out for you.AndyiNet SEO

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