Modern Marketing: Automation's Evolution Brings More Opportunities to the Table


No search marketing campaign can guarantee a 100% purchase rate. Simply put, many visitors just aren't ready to buy... yet. Marketing automation technology and best practices close that gap, turning every website visitor into a lead to be loved and nurtured. 

Evolution of Modern Marketing

As marketing best practices have evolved over the years, so has modern marketing automation. Today, consumers make decisions on their own terms and expect marketing messages to be relevant both to their interests and where they are in the buying process. Delivering the wrong message at the wrong time is both annoying and a waste of $$.

The marketing climate has been moving in this direction for many years. From the dawn of radio and television, consumer choice has increased and marketers have been forced to continually refine their messaging tactics.

You might even say that the recent explosion of marketing automation is the dawn of a new era that has been a long time coming! And by utilizing the right marketing automation solution and implementing some best practices, you can put these new trends to work for you.

We created this infographic to provide a visual interpretation of the evolution of modern marketing. Learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology have paved the way for modern marketing as we know it today.

Modern Marketing Automation

This is a guest post by Caroline Higgins, Community Outreach Strategist at Marketo, a provider of marketing automation solutions.

Find out how you're REALLY doing in AdWords!

Watch the video below on our Free AdWords Grader:

Visit the AdWords Grader.


Randall Magwood
Jul 07, 2013

Nice info-graphic. It really shows how the internet in terms of e-commerce is changing for the better and changing the status quo. I can just imagine how sofisticated search engine marketing will be 5 years from now.

Jul 08, 2013

Very nice walk down memory lane, I must say. And very good infographics. It presented the whole point in a very simple manner.It wasn’t only about reminiscing the marketing past and looking at how it all changed, but focusing on learning how to keep up with these changes.I say the most successful businesses aren’t the ones who pioneered at something. But those who weathered the changes and continued to learn new techniques to stay in the competitive world of business.The article was spot on in saying that these changes shouldn’t spell the end of one’s career, especially in marketing; but present a whole new set of cards to play with and win.Nice!Riza, contributor  

Thomas Brew
Sep 11, 2013

These infographics are really insighful, it's interesting to see how internet marketing has evolved since even before I started out online, and the missed opportunities I have under my belt due to my age and late adoption of the internet. It really makes me wander what the future holds for the internet and marketing in the future. Myself, I'm a rookie Marketer and have found that starting out in this business is tough. Far tougher, I imagine, than it would have been ten years ago when I was far too young to understand. Nice article, and good luck in the future!Regards,Thomas Brew

Leave a comment