Get Happy with WordStream’s Best of the Month

September 26, 2017

A lot of our most popular posts in June had to do with changes in AdWords – new features, new policies, new dashboards, new data. As always, we did the hard work and analysis for you, so instead of trying to parse the AdWords-ese, get the key takeaways from us right here.

best of june

We also shared a bunch of great tips for creating marketing that resonates and makes your audience do the happy dance. If you missed our “Happy Juice” webinar, be sure to check out #6 below!

  1. Has Google Gone Too Far? Parental Status Demographic Added to AdWords – We noticed a new demographic feature in AdWords – you can now target users based on their parental status.
  2. 4 Things You Need to Know About Google's New AdWords Policies – The AdWords Policy Center has been revamped. Here’s the TL;DR for advertisers.
  3. No SEO, No Paid Search – So What the Heck IS eBay’s Search Strategy? – eBay can’t seem to get their story straight. Larry walks through why they’re falling down in both organic and paid search.
  4. Case Study: Does Dynamic Keyword Insertion (DKI) Really Work? – Paid search strategist Luke MacClean had a client who wasn’t completely sold on dynamic keyword insertion. He proves that it works in this case study.
  5. Google My Business: The New Integrated Local/Social Dashboard for Businesses – So long, Google Places. Get familiar with Google’s new platform for local businesses.
  6. The Happy Juice Principle: How to Create Marketing That Captures & Converts – Are your clients drinking happy juice? They should be! Our awesome director of marketing Amber Stevens explains the Happy Juice Principle and how it works.
  7. How Google Hummingbird Changed the Future of Search – Learn all about this Google algorithm update that affects 90% of searches.
  8. Google Releases New Quality Score Info: What's Really New Here? – Last week Google released a new Quality Score white paper and video. Is anything fundamentally different? Here’s what you need to know.
  9. Think You Can Throw Up Any Old Thank You Page? Think Again. – Your job’s not over once your visitor has made a purchase. Delight your customers and keep them coming back with stellar thank-you pages.
  10. 64 Epic Marketing Ideas to Boost Your Business – Not feeling so super-creative lately? No worries – this epic list of marketing ideas should provide the much-need inspiration.

Happy July!

Elisa Gabbert

Elisa Gabbert

Elisa Gabbert is WordStream's Director of Content and SEO. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.

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