25 Ways to Increase Traffic to Your Website


Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.

Increase traffic to your website lonely road

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

2. Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.

Increase traffic to your website social media icons

Image via Pascale Communications

3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

6. Target Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

Increase traffic to your website reptile with long tail

Image via thegardensofeden.org

7. Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

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9. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.

Increase traffic to your website referral link analytics data

10. Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

Increase traffic to your website Larry Kim LinkedIn profile

11. Implement Schema Microdata

Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

12. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

13. Interview Industry Thought Leaders

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

Increase traffic to your website thought leadership concept

Image via business2community.com

14. Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

15. Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

16. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

Increase traffic to your website 8-bit loading bar icon

17. Foster a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

18. Make Yourself Heard in Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

Increase traffic to your website comments section

Image via organictalks.com

19. Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

20. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

21. Submit Your Content to Aggregator Sites

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

Increase traffic to your website news aggregator sites

22. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

23. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

Increase traffic to your website buzzsumo results page

24. Host Webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.

25. Attend Conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.

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Dec 09, 2014

Really suprub sharing is someone tell me some free source from where i increase my keyword position on google i am waiting

Dec 13, 2014

raelly helpful for me. Thanks for your article. 

Dec 14, 2014

Yes the information provided is very usefull for meThaks

Jan 02, 2015

Lovely tips! I just couldn't stop reading these. Will definitely try to implement all of these for my website.

Kevin clarke
Jan 04, 2015

Very resourceful blog. Having a great title make makes a massive difference.

Jan 13, 2015

well done.. What a nice story,, very informative..

Elizabeth Willson
Jan 13, 2015

Just what I was looking for. Your 25 points hit the spot. They are all actionable and useful. I plan to try most of them. Thanks for make this available.

christina warren
Jan 14, 2015

Great information.I am going to try this, hope it works(Fingers crossed )

Jan 23, 2015

Tools like BuzzSumo help a lot in finding new topics to cover. Without analyzing your competition and the trending topics on their websites, covering random articles wont be enough.

Jan 27, 2015

Good number of options to increase a website traffic. All of it deals with organic traffic for best SEO practices, Which we need to follow to drive traffic to your website. But we can also go for paid traffic like google ads and bing ads does bring immediate response.

Thanks for sharing this useful information.

Jan 29, 2015

I've implemented a few of the points in your blog in to my blogging routine, and I've seen a steady increase in traffic to my site. Very insightful blog post. Thanks :-)

Jan 30, 2015

Yup.Really an useful article to drive the traffic for a website...Simple and awesome share.....

jack from bizbilla b2b portal.

Feb 02, 2015

Very helpful information.
Thanx for sharing.
Still we have many more ways to increase traffic which currently many eCommerce sites are following. Need to know that.

Pooja Yadav
Feb 04, 2015

Really helpful article, I will implement some of the ideas on my blog. Thanks

Feb 08, 2015

Great job. These are some traffic generation methods that I have never before considered, but they do have potential. I am going to start trying some of them right away. Thanks for the great information.

Feb 09, 2015

your hints are practicable, kudos to you.

Feb 10, 2015

Another way to increase your traffic without building links is to "write another article". That will put another page out in the SERPs for new keywords that you are not already competing for. As long as your site has the power to toss new pages up to traffic-pulling rankings - even on the longtail - then writing another article will bring in more traffic. I spend close to 100% of my time on new content. Expanding my library of content and the keyword reach of the site.

Nitin Sharma
Feb 11, 2015

Thanks for this wonderful post, full of ideas. This will not only benefit webmasters like me but also help website and blog owners if these things are applied correctly... As many times I have seen that people read and apply without understanding the entire concept behind each thing...

Feb 14, 2015

Thanks for sharing your valuable information on your site, I wil tray the same method on my Website also.

Feb 19, 2015

This is a very nice article. You are absolutely correct about adding video content, although it can be difficult to find or create video content for every niche.

Apr 25, 2015

That is a good tip especially to those new to the blogosphere.
Short but very accurate info… Thanks for sharing this one.
A must read post!

Feb 24, 2015

I think its a very effective and helpful tips for every SEO person. Thanks for sharing your information with us. But I want to know something more from you. As we all know the Google latest algorithm, if we do more activities then it goes over SEO work. So which activities we should do on daily basis for best result.


Mar 05, 2015

Thanks for this outstanding post. Now I can increase the visitors to my site for sure.

Mar 05, 2015

Thanks for the helpful tips! I'm excited to try some of these!

Taidin Suhaimin
Mar 10, 2015

Brilliant Ideas. Very useful. Thank you.

Mar 12, 2015

nice article

Sajid Ali
Mar 13, 2015

this is really great post you helped alot thanks

Ajay Singh
Mar 15, 2015

Hello sir,
I am a Student too. How to manage with all above said points, with less time consumption. Where to give more attention or where to sart from?

Belajar SEO
Mar 18, 2015

Wow,thanks so good Post :D

Mar 18, 2015

Than you!! I found this very helpful

Shibam Sarbswa
Mar 19, 2015

Thanks !
But how to convert the visitors into users ?


Mar 19, 2015

Thank you for the tips :)

James Jean-pierre
Mar 21, 2015

Most of these are basic, but I got something new from it. Thanks

Montreal Movers
Mar 23, 2015

Thanks for share, it's useful!

S Maroof
Mar 25, 2015

Thanks for the info! It is difficult to decide which headline is the best.

Mar 27, 2015

Thank you!

Apr 07, 2015

Responsive template necessarily?

Apr 10, 2015

nice post .... :-)

Apr 12, 2015

Great information, thanks!

Apr 12, 2015

Thanks for this helpful information.

Apr 14, 2015

Great post Dan,
I must say going social is very critical and not to be joked with.
This can greatly increase a websites traffic.
Thanks again for the insight.

Yesh Raj
Apr 16, 2015

Thanks for this articles posting is important useful information for SEO

Apr 16, 2015

I always prefer to work with long tail keywords because they are helpful for conversion and easy to rank higher.

Ron Colabid
Apr 17, 2015

Useful and informative post. Thank you very much for sharing this.

Apr 20, 2015

This article is just awesome to know about how to boost website traffic. Thanks for writing such informative and useful article.

Jeff Benson
Apr 20, 2015

Great tips you laid out here. Very helpful, precise, and realistic. Keep it up!

Apr 21, 2015

thans a lot of for this information

Apr 24, 2015

Great idea...i hope this can be very useful for the people who like me...Thanks for sharing

Ovais Mirza
Apr 24, 2015

Hi Dan,

It think the best thing that you can do in order to get more traffic is the consistency in doing SEO or whatever strategies you want. By the way, thanks for sharing this!

Ovais Mirza

Naseem Haider
Apr 27, 2015

Very useful information!