It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I’d like to work. My choices? Account Management, New Business, and Content Marketing.
The listings were handed out to the 40 interns, and most people sighed a breath of relief when they found out they were granted one of their top three choices. I breathed a sigh of anxiety when I saw the department in which I was placed. Yes, you guessed it! – Search Marketing. I had only briefly learned about SEO and SEM in a marketing class at Suffolk University. I barely knew the difference between organic and paid search results.
Fast forward about 5 months, and I began to realize how lucky I was to have stumbled upon this field. I learned many valuable skills not only regarding PPC, but advertising in general. I was handed my diploma, and reality was staring me dead on. I searched tirelessly for a job in advertising, sales, marketing, and even real-estate.
Fast forward again to mid-June. I was walking in the doors of 177 Huntington Ave. for my first day at WordStream, and more importantly my first stab at the “real world.” The goal of my post today is to convince you (yes, YOU, recent college grad) why you should consider PPC as a career path.
Traditional advertising is dying. Fewer and fewer individuals are reading the newspaper or listening to traditional radio stations. On the contrary, digital advertising is growing by leaps and bounds, as depicted by the following graph:
As you can see, radio, newspaper, and even TV advertising spending is decreasing, while digital ad spending in areas like search and mobile advertising is increasing steeply.
Clearly, we live in a digital world. What does this mean for search marketers? More business opportunities!
If the above information is not good enough reason for recent college graduates to get into search marketing, then consider this: Most people working in PPC are young, energetic, and enthusiastic about their careers. No matter which company you land in, you’re very likely to work with a great group of people.
If you’re convinced of the huge opportunities in paid search marketing and want to start looking for a job in this field, here are some of the key traits and skills you need to get started with a job in PPC:
If yes, look no further! WordStream is looking to add bright, driven, and enthusiastic people to our growing team. You can submit your cover letter and resume to [email protected]. (Here’s a bit more information regarding the job description.)
If you need any tips about successfully landing a job in PPC, check out this recent blog post on getting a job in PPC by Erin Sagin, who is a Customer Success Manager here at WordStream – she explains how to prepare before you apply, how to nail the interview and more. Also, be sure to check out WordStream marketing intern Brett McHale’s recent post about how to improve your LinkedIn profile!
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