WordStream’s Best of the Month: October

September 13, 2017

Shhhh – be very quiet. Don’t move. Stay exactly where you are – they might see you.

Okay, I think they’re gone. No, I don’t just mean the shambling corpses wandering past the window, I mean the most popular posts from the WordStream blog in October. Sorry, I’ve been watching a lot of “The Walking Dead” lately, and I rarely get the opportunity to work zombies into posts about marketing strategies.

WordStream best of the month October Walking Dead meme

Whether you’re preparing to be besieged by trick-or-treaters later tonight or have grand plans for a night on the town in your best “murderous hobo” costume, read our round-up of October’s most popular posts from October – before they find their way in.

1. Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action: In our most popular post of the month, Billy McCaffrey gives you seven tips to improve your calls-to-action, get your prospects excited about what you’re selling, and increase conversions. This post is so good, it’s scary! Sorry, I promise I’ll stop with the Halloween jokes now.

2. 3 AdWords Reports to Help You Make PPC Decisions Faster: Randi Lucius’ post about the three AdWords reports you’re probably not using was our second most popular post of October, and for good reason – there’s a lot of valuable information in here. Check it out to see where you’re going wrong.

3. How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz: Earlier this month, Elisa Gabbert interviewed the one and only Dr. Pete of Moz. Read the interview to gain some great insights into how Moz’s resident data scientist wrangles vast swaths of data into the blog posts and reports that Moz is known and loved for.

4. AdWords Quietly Launches New Demographic Targeting Tab: In this post, WordStream’s own resident data expert Mark Irvine gives you the lowdown on Google’s new Demographic targeting tab, and what this means for PPC advertisers.

5. 22 Marketing Ideas for Small Businesses with Limited Budgets: As the saying goes, small is beautiful – but this doesn’t always apply, especially if you’re trying to get the word out about your business with a tiny budget. Fortunately, Megan’s got your back in this post, in which she outlines 22 creative ideas for marketing with a limited budget.

6. Hotels.com Busted for Buying Links, Offers Weak Apology: Larry takes aim at Hotels.com in this post for being caught in the act of buying links. Why would one of the world’s largest hospitality brands stoop to buying links? Did they get away with it? How common is this practice among big brands? Read on to find out.

7. 11 Kick-Ass Call to Action Examples and Why They Work: October was a popular month for CTA posts here at WordStream. In case Billy’s post on how to create great calls-to-action wasn’t enough for you, I wrote about 11 businesses with kick-ass CTAs and what makes them so effective.

8. 5 Seriously Powerful but Underused Google AdWords Features: For my money, nobody knows PPC like WordStream’s very own Larry Kim. In this post, Larry walks you through five remarkably powerful tools available within AdWords that you’re probably not using, and what these underused tools can do for your paid search campaigns.

9. AdWords Competition Guide: 4 Tools to Help You Analyze & Beat Your Competitors: PPC can be tough, which is why it’s so important to not only know what your competitors are up to, but how you can gain that crucial edge. In this post, Helen Edwards offers some tips on how you can see what’s working for your competitors, and how to beat them at their own game.

10. 24 Best Social Media Promotion Tools: In our final post of this month’s round-up, Megan shows you the 24 best tools for promoting your content on social media. Chances are you’re using at least one or two of them already, but why stop there? Spread the word about your awesome content and watch the traffic roll in.

Dan Shewan

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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