How Google Works #12experts

September 11, 2017

Welcome to Day 5 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. One of our most popular infographics explains how AdWords works; this excellent infographic from Neil Patel, Founder of Quick Sprout, shows how things work on the organic side of Google. - Larry

How Google Works by Neil Patel, Founder, Quick Sprout

Have you ever wondered how Google works? Sure, it has a complex algorithm that looks at hundreds of variables, but in simple terms…do you know how Google works?

To help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s features work, I’ve created an animated infographic to explain the whole process.

How Google Works
Courtesy of: Quick Sprout


What makes Google so beautiful as a search engine is that although a lot of complex processes are taking place in the background, from a user perspective, it’s simple and easy to use.

As a searcher, any time you type something, you get relevant results related to your query. And you get it all in 1/8th of a second.

If you are going to learn something from this infographic, it should be two things:

  1. How Google works.
  2. No matter how complicated your product may be on the back end, you need to make sure it’s simple and easy to use from a user perspective. Companies that make things complicated will have a much harder time marketing their products than those who make their ideas simple.

So, what do you think about Google? As a marketer, I love it but mainly because it drives a lot of traffic and revenue to my businesses.

Don't miss WordStream's exciting webinar with Neil Patel, "The Art of Growth Hacking for Digital Marketers," taking place on Tuesday December 9 at 1 p.m. EST. Secure your place now!

Neil Patel originally published this article and infographic at the Quick Sprout blog. They are republished here with the permission of the author.

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