How Google Works #12experts

Last updated: September 11, 2017

Welcome to Day 5 of 12 Days of Experts! This month, we'll be featuring 12 hand-picked articles by industry experts and thought leaders, offering a wider perspective on marketing, business, and leadership. We hope you enjoy these voices from outside the WordStream world. One of our most popular infographics explains how AdWords works; this excellent infographic from Neil Patel, Founder of Quick Sprout, shows how things work on the organic side of Google. - Larry

How Google Works by Neil Patel, Founder, Quick Sprout

Have you ever wondered how Google works? Sure, it has a complex algorithm that looks at hundreds of variables, but in simple terms…do you know how Google works?

To help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s features work, I’ve created an animated infographic to explain the whole process.

Courtesy of: Quick Sprout

Conclusion

What makes Google so beautiful as a search engine is that although a lot of complex processes are taking place in the background, from a user perspective, it’s simple and easy to use.

As a searcher, any time you type something, you get relevant results related to your query. And you get it all in 1/8th of a second.

If you are going to learn something from this infographic, it should be two things:

How Google works.
No matter how complicated your product may be on the back end, you need to make sure it’s simple and easy to use from a user perspective. Companies that make things complicated will have a much harder time marketing their products than those who make their ideas simple.

So, what do you think about Google? As a marketer, I love it but mainly because it drives a lot of traffic and revenue to my businesses.

Don't miss WordStream's exciting webinar with Neil Patel, "The Art of Growth Hacking for Digital Marketers," taking place on Tuesday December 9 at 1 p.m. EST. Secure your place now!

Neil Patel originally published this article and infographic at the Quick Sprout blog. They are republished here with the permission of the author.