Dresses, Llamas, and Search: WordStream's Best of the Month for February

September 13, 2017

If I had written this post yesterday, I would have probably opened it with some pithy reference to the terrible, terrible weather we’ve been having here in Boston (more than eight feet of snow in four weeks, for those of you living in balmier climes).


The black blue white gold dress

The dress that captured the Internet’s imagination.

However, that all changed last night when the Internet exploded (figuratively) over the color of a dress in an image posted to Tumblr. Is it black and blue, or white and gold? These are the questions that keep the Internet up at night – and that’s before escaped llamas captivated Americans nationwide with the kind of zany high-speed chase antics usually reserved for B-list Hollywood comedies.


Llama chase Arizona

Someone like me has literally been waiting YEARS to write this caption.

Although February has ended on such a high note, it wouldn’t be the last working day of the month without a round-up of the most popular posts from the WordStream blog from the past 27 short (brutally cold) days. Here’s a list of the posts that struck a chord with our readers this month.

1. Goodbye, AdWords Destination URLs: Everything You Need to Know About Upgraded URLs in AdWords: Larry’s post examining the impact of the new upgraded URLs in AdWords was our most popular post of the month. In it, Larry gives you the lowdown on what this new feature means for your campaigns, and there’s even a picture of a cute kitten frolicking through the depths of the galaxy thrown in for good measure. What more could you want?

2. 21 Tips for Writing Great Ad Headlines: Although I usually spend more time blogging about blogging (I’m so meta), in this post I turned my attention to one of the most important aspects of ad copywriting – headlines. Check out my top 21 tips for writing eye-catching ad headlines.

3. Google Introduces Call-Only Campaigns – Here’s Why You Need Them: Larry earned another spot in our top five with his breakdown on why Google’s new Call-Only campaigns feature is such a smart move for Google and a must-have for advertisers. Find out everything you need to know about this new campaign type in this post.

4. How to Write an Awesome Blog Post in Five Steps: Ever wondered how many ill-conceived metaphors about driving a blogger can cram into a blog post about blogging? Well, the answer is one, but it’s a doozy. In this post, I explain how to craft a compelling, engaging, and all-round awesome blog post in five actionable stages.

5. 7 Things You Need to Know About New Dynamic Facebook Product Ads: From now until the end of time, February 2015 shall be known as the month that Larry owned the news. In our fifth most popular post from February, Larry dives into the seven things you need to know about Facebook’s new Dynamic Product Ads – a must-read for social marketers.

6. The Best Content Marketing Tools for Creation, Promotion, Syndication, & More: Oh my, Larry has been busy this month. In this in-depth post, Larry examines the best content marketing tools for a range of purposes, from creation and promotion to syndication and optimization.

7. 5 Ways to 10x More Retweets on Twitter: Admit it – you want more retweets on Twitter. You need them. You crave them like sweet, sweet validating social media candy. Fortunately, Larry’s got you covered. Check out this awesome post to learn how to make more of an impact on Twitter. This post also features an image of a kitten with laser beams coming out of its eyes attacking the Death Star, because Twitter likes stuff like that.

8. 7 Ways Bing Ads Beats Google AdWords: You might not necessarily think so, but Bing Ads actually trumps Google AdWords in several ways – at least seven, according to WordStream’s Mark Irvine. As you’d expect from our resident data sorcerer, this fascinating post features plenty of data and actionable examples that highlight where, and how, Bing Ads is beating Google hands-down.

9. 7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients: Time. Not only one of the best tracks from Pink Floyd’s seminal 1973 album, “Dark Side of the Moon,” it’s also something that paid search agencies never seem to have enough of. In this post, Margot explains seven strategies that PPC agencies can use to save time and improve their clients’ results – win.

10. The Ultimate A-Z Marketing Buzzwords Bible: In our final post of this month’s round-up, Megan really leveraged her core competencies to deliver this compilation of some of the most egregious offenders in the world of marketing business-speak bullshit. Yes, Megan failed to pull the trigger on certain key action items, but at the end of the day, this post demonstrates a keen synergy and proves that closing the loop with limited bandwidth is a realistic business objective when everyone’s got some skin in the game. Or something.

Dan Shewan

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

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